Alex Mahon is the CEO of Channel 4 the British public-service television broadcaster. Channel 4 is a publicly-owned and commercially-funded family of channels with a statutory remit to deliver high-quality, innovative, alternative content that challenges the status quo. The business is funded by advertising with revenues of c £1bn annually and has a unique purpose to innovate, take creative risks and inspire positive change and ensure that all of Great Britain is represented in its programmes. Alex was CEO of Foundry the leading design and visual and 3D effects software firm for 2 years from, 2015-2017 under its ownership by Hg Capital. The Foundry is at the heart of the creative industries and technology sectors in London making software for the virtual reality, design and entertainment industries. She is now a board member and Deputy Chairman at Foundry. Before Alex moved into technology she spent 15 years running creative production companies and her focus is high growth, international and entrepreneurial businesses. She was CEO of Shine Group which she joined in 2006 and with partners built the group through M&A and organic growth into an organisation with 27 creative labels in 12 countries, and brands including MasterChef, Biggest Loser, Broadchurch, Spooks & The Bridge. Prior to this she had a career in media across Europe, at Talkback Thames, FremantleMedia Group and RTL Group. She started off as a PhD Physicist and then a strategy consultant at Mitchell Madison Group in the pre 2000 internet boom.
Channel 4 is a publicly-owned and commercially-funded UK public service broadcaster, with a statutory remit to deliver high-quality, innovative, alternative content that challenges the status quo. The statutory public service remit has 15 elements, including: Be innovative and distinctive Stimulate public debate on contemporary issues Reflect cultural diversity of the UK Champion alternative points of view Inspire change in people's lives Nurture new and existing talent
Foundry is a leading global developer of software to deliver high-end visual and 3D effects for the design, visualisation and entertainment industries. The company was founded in 1996 and is headquartered in London, with offices in Silicon Valley, Manchester, Los Angeles, Shanghai, Dublin, and Austin. It has a staff of 300. In July 2015, the company was acquired by HgCapital for £200m, who saw in Foundry a strong commitment to innovation and an excellent platform for growth across a diversified client base. Foundry has grown significantly in recent years through innovation, M&A activity, expansion into new markets and technology licensing deals with industry leading customers including Disney, Weta Digital and Sony Pictures Imageworks. The firm set the de facto standard in the film postproduction visual effects space with its NUKE product, which is used globally by leading artists and designers such as Dreamworks, Double Negative and Pixar to create visual effects. It has moved into commercial design software for clients such as Mercedes-Benz. The company is now using its expertise to create innovative IP and technology for the next generation of virtual and augmented reality environments.
WeAreTV is an AR gaming app for social play whilst watching TV
The award is presented by C21, FRAPA, EMC and MipFormats to executives who have helped define the global entertainment business.
Awarded for services to the UK Television Industry
The Royal Commission exists to “increase the means of industrial education and extend the influence of science and art upon productive industry” Supplemental Charter of 1851