About me
When it comes to design I believe the most important
qualities after core skills are enthusiasm and inquisitiveness – two
qualities that really release the potential of a brief.
I’ve spent 10 years demonstrating this; collaborating, conceiving
and delivering across a huge array of needs. Experience in,
and contributing to, a creative environment alongside designers,
copywriters, content strategists and interactive developers. Possessing
an ability to see the big picture and continually develop new and
inspiring ideas.
Work history
Design ManagerHearst Magazines UK
London, United KingdomFull Time
Creative Lead of the Hearst brand and creative solutions. Providing creative direction and leadership, involved in every step of the creative process, from brief and concept to execution. Over the last 3 years at Hearst I have relaunched Hearst.co.uk and redesigned the Hearst brand guidelines, building the Hearst brand into a consistent successfully recognized brand. Developing new propositions and content to engage with our agencies and consumers.
KEY ACHIEVEMENTS
• Awards wins: Media brand of the year (mediaweek), Team of the Year (mediaweek), Country Living brand of the Year.
• Relaunched Hearst Brand guidelines, completely redesigning the Hearst brand across the UK and Europe.
• Redesigned and launched Hearst.co.uk.
• Designed and Launched the Nest – incubator for new Gen Z
talent and ideas.
• Integral in new brand and proposition creation and development resulting in new revenue of over £1m.
Lead Creative
- London, United KingdomFreelance
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Skills
- Fashion
- Advertising
- Visual Arts
- Print Design
- Art Direction
- Design
- Illustrator
- Indesign
- Photoshop
- Powerpoint
Education
Foundation Degree: Graphic Design
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Graphic Design