Alex Myers

Alex Myers

Founder + CEOLondon, United Kingdom
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Connections
Pip Jamieson
Matt Willey
JVG Studio
Alex Myers

Alex Myers

Founder + CEOLondon, United Kingdom
About me
Hello. I am the founder and CEO at Manifest - we build brands that change the world
Projects
  • Morphsuits #FrightMob
    Morphsuits #FrightMobThe challenge at Halloween is getting people talking or writing about it early enough in October so that consumers have time to visit the Morph Costumes website and order a costume. Causing a media frenzy in the days leading up to Halloween is too late for sales. Our strategy therefore centred on developing a PR-led, social media campaign, using engaging and emotive video content to resonate with the core target audience, encouraging them to share it. The video became the ‘story’, driving online
  • Hailo #FutureCities Keynote
    Hailo #FutureCities KeynoteGreat apps don’t change how we live; they make the way we live easier. Revealing a number of new consumer and driver product updates, Hailo needed to demonstrate its role in creating a hassle free life for the people of London. Recognising that product updates wouldn’t be newsworthy enough on their own, our strategy was simple – to look forward. Hailo wasn’t simply announcing new features; it was announcing the Future of the City. Our approach centred on creating Hailo’s inaugural global keynote event that would update customers, drivers and media all at once, demonstrating the app’s innovations and approach to business. A host of engaging content was developed to increase media appeal and position Hailo as a global, innovative tech brand. Working with two prominent futurologists, Manifest commissioned the ‘Future Cities’ report, a detailed examination of how consumers and businesses will interact with the city around them in the future. The report was presented at the keynote event by Robert Llewellyn, famed for his passion for transport innovation, and technology and transport commentator, Rory Reid. In a world-first, we live-streamed the keynote into the back of black cabs and to bring the Future Cities report to life we created a ‘Destination Me’ video, illustrating how our relationship with the city has evolved. With the imminent update to the Hailo app, Manifest organised ‘Hack the City’, inviting consumers, drivers, students, business customers and press to an exclusive event to unearth new, creative ideas for how to shape the app.
  • BrewDog Hello My Name is Vladimir
    BrewDog Hello My Name is VladimirAs part of a broader strategy to elevate the position of beer and amplify BrewDog's anti-establishment strategy, we created the world’s first protest beer, ‘Hello, My Name is Vladimir‘. Satirising Russia’s anti-gay laws and openly declaring that it is ‘not for gays’, the beer was launched to coincide with the start of the Sochi Winter Olympics and support LGBT communities. Profits from the sale of the BrewDog beer went to international human rights charities combating the oppression of minorities.
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Projects credited in
  • Hotels.com - CUMMINGS & GOINGS
    Hotels.com - CUMMINGS & GOINGSIt’s a weird time for travel and booking holidays right now, but that didn’t stop us getting in on some crafty and er, unprecedented newsjacking with Hotels.com. With international tourism a far-flung dream, we needed to find a way to ensure the booking platform stayed front of mind in domestic travel this summer.
  • ecoATM x Rumie — A Good Call
    ecoATM x Rumie — A Good CallWelcome to the world's first reverse cell phone store.
  • HAILO #FUTURECITIES KEYNOTE
    HAILO #FUTURECITIES KEYNOTEGreat apps don’t change how we live; they make the way we live easier. Revealing a number of new consumer and driver product updates, Hailo needed to demonstrate its role in creating a hassle free life for the people of London. Recognising that product updates wouldn’t be newsworthy enough on their own, our strategy was simple – to look forward. Hailo wasn’t simply announcing new features; it was announcing the Future of the City. Our approach centred on creating Hailo’s inaugural global keyno
  • Årstiderna — Nature's Autumn Collection
    Årstiderna — Nature's Autumn CollectionManifest reached out to Årstiderna, a 100% organic recipe box based on seasonal food during the summer of 2020 as we saw a huge potential in helping the brand conquer and take leadership of the recipe box market. Årstiderna was well established on the Danish market, so they already had a great product and online store in place. What they didn’t have and what they needed our help with was elevating their communication in Sweden to show everyone who they are and why they are the superior option t
  • Liberto — Branding & Packaging
    Liberto — Branding & PackagingLavida Food asked Manifest to create a new brand to promote its delicious range of pastas, pates and sauces that also happen to be gluten-free. Lavida had the products ready to go but needed to create a brand that would have stand-out in a market full of 100% natural foods; all saying pretty much the same thing and looking pretty much the same as the last. We held a Brand Manifesto workshop and using tried and tested methods, we were able to drill down and find the ‘why’ of the brand. From ther
  • Verlinvest — Visual Identity & Website
    Verlinvest — Visual Identity & WebsiteVerlinvest is a leading family-owned evergreen investment group with over €1bn assets under management backed by families who have, together, built one of the world’s largest consumer businesses. Manifest recently completed Verlinvest’s new brand ID and website that better represents not only the young and ambitious team but also the innovative and forward-thinking brands they invest in. What we delivered: — Visual Identity — Brand Guidelines — Web Design
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Work history
    M
    M
    Founder + CCOManifest New York
    New York, United StatesFull Time
    I am the founder and CCO at Manifest New York, leading the agency's creative offering and strategic approach.
    M
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    Founder + CCOManifest London
    London, United KingdomFull Time
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Skills
  • Advertising
  • Digital Media
  • Events
  • Marketing PR
  • Branding
  • Design
  • Events PR
  • Internet Marketing
  • Management
  • Marketing Strategy
  • Communications
Education
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    L
    Culture, Media CommunicationLancaster University
     - Lancaster, United Kingdom
    BA Hons
Awards
    P
    P
    Global Professional of the Year — AgencyPR Week Global
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    Communications Professional of the YearPR Moment
    I was named the Communications Professional of the Year by PR Moment.
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