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Alex Pareas

Production Manager


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  • LevelSenior
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsProduction Manager - Photographer - 3D Visualiser


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About me

I have been a Production Manger and then Music Director in a large group of venues for over 15 years. I have also been responsible for the photography of products that the group offer, from food, Cocktails to events. I have created websites, panoramic experiences, music schedules, produced large events spanning many venues and been responsible for managing a team of engineers and the marketing department.

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  • AV Production
  • Audio
  • Video
  • Photography
  • Photogrammetry
  • Editing
  • Computer Programming
  • 3D
  • Websites
  • Agency Management

Work history



Medusa Management Ltd.

Dec 2015
  • London, United Kingdom
  • Full Time
  • I am the co-director of Medusa Management Ltd, A company that deals with all aspects of live music deliverance, from programming/booking artists to technical set up and project management. We also provide solutions for sound system design and management of production hire and set up. We have an in house recording studio in which we record our bands and film videos for promotional purposes. I have created the full marketing plan of the company, delivered the website as well as all photography and design. I also deal with the management of staff, the creation and production of events as well as sales.


Music Director

D&D London

Oct 2014 - Dec 2015
  • London, United Kingdom
  • Full Time
  • This role required me to organize the production of live music, DJs and entertainment throughout the group of D&D’s restaurants and venues. This can be up to 15 different acts each night. I managed a team of engineers within the group and dealt with the management of all sound systems and outside production including production for events within the venues. This role required me to design and implement the sound system for ‘Quaglinos’ which recently re-launched, plus book and promote famous acts during the launch period. Working alongside PR companies and the D&D marketing team I also help the marketing of events and the social networking and general listings for each daily live music show as well as producing photography and video production for marketing purposes. I have learnt to work within strict budgets, requiring constant negotiation with all of the suppliers in order to create consistency within the various brands and stay within agreed limits.


Production Manager

Floridita London

Sep 2004 - Oct 2014
  • London, United Kingdom
  • Full Time
  • As Production Manager I was in charge of the events, entertainment, sound and lighting systems for all three venues plus furthering the Floridita brand globally. My responsibilities included:  Overseeing the installation of the Sound & Lighting system for the venue.  Organising and managing events internationally for the Floridita external and internal events company. Including managing the event budgets.  Producing videos of each of our bands on stage and on location during auditions in Cuba.  Photography and marketing work for the live events and brands.  Overseeing all of the live music (consisting of many different genres).  Managing the team of engineers both in house and external.  Travelling to Cuba and working with the Cuban governmental Institute of Music to audition and choose bands, dancers and DJ's For Floridita worldwide.  Designing and commissioning sound systems within new branches of the Floridita brand.  Travelling to Moscow, Cyprus, Cuba & Madrid to organise events, implement the Moscow and Madrid sound systems and fix problems.  Liaising with both the Cuban and British government to obtain exit visas and work permits for over 100 artists a year.  Producing, engineering and mixing three albums for general release including one which was recorded and mixed in Santiago de Cuba.  Managing large corporate events within Floridita plus externally. Some of the acts that I have managed within Floridita include: Lionel Richie Bjork Eric Clapton The Jonathon Ross show Lemar Beverly Knight The Gipsy Kings Buena Vista Social Club Chris Brown and more. I have also organised and produced many conferences for the financial sector and blue chip companies such as: Deutsche Bank Barclays BNP Paribas  Designing the sound system for Floridita Moscow, Ireland, Madrid & Leeds. This includes the selection of music, programming and training for the automatic music system for all venues.  Designing the lighting, stage and sound system or the new live music restaurant brand situated in the new Conrad Hilton hotel in Dubai.



BSc (hons) Music and digital technology

London Metropolitan University

Sep 1999
  • The degree included electronic engineering, computer programming (visual Basic, C/C++), Applied Digital Technology, music and industrial applications, Psychoacoustics etc.