About me
Junior Behavioural Analyst with an MSc in Psychology of Advertising from Lancaster University and BSc in Psychology from Newcastle University, keen to use my understanding of human behaviour to develop and progress within a career in consumer insights.
Work history
Junior Behavioural AnalystCanvas8
Milton Keynes, United KingdomFull Time
I am a Junior Behavioural Analyst at a leading behavioural Insights agency based in London who holds an MSc in Psychology of Advertising from Lancaster University - distinction grade, and a BSc in psychology at the 2:1 level from Newcastle University. I am looking for a new role within the world of consumer insights that matches my drive to take a concise analytical, and objectively focused, approach to framing insights through a cultural lens, drawing upon my understanding of human behaviour and knowledge of advertising and brand strategy.
Skills
- Insight Analysis
- Research
- Research Design
- Analysis
- Statistical Analysis
- Content Writing
- Qualitative Research
- Quantitative Research
Education
L
L
MSc Psychology of AdvertisingLancaster University
Lancaster, United Kingdom
Psychology of Advertising MSc – Distinction
Notable Achievement - Faculty of Psychology Award for Excellent Performance in Dissertation
Notable Experience - LinkedIn Advertising Research Project Team Member:
10-week project to enhance the LinkedIn presence of a public sector commercial services consultancy
N
N
BSc Psychology 2.1Newcastle University
- Newcastle upon Tyne, United Kingdom
Notable Achievements: Newcastle University Stage One Academic Writing Award
Key Skills Acquired:
• An informed understanding of the various psychological mechanisms and interacting external factors that underpin human behaviour.
• Proficient written communication - exemplified by attainment of the ‘Newcastle University Stage One Academic Writing Award’.
• The ability to conduct, interpret and present advanced statistical analysis, developing a strong familiarity with programmes such as Excel and SPSS.
• Presentation skills developed by conducting presentations individually and as part of a team.
• Team collaboration skills, familiarity working within a team environment when conducting research, and working collectively to delegate roles to facilitate effective time management.