Projects
- Obraz Gizni (lifestyle in Russian)I have been approached by a entrepreneur, who happens to be a friend of mine. She had a small budget but still wanted to attract more people to her restaurant in Moscow. The actual place is located in the heart of the city and is surrounded by offices, sightseeing locations and embassies. I have designed this envelope so it can be distributed to specific women working in places mentioned above. During the research, we have identified that women do not go for lunch breaks by themselves. Majority prefers to take other women with them. More over women tend to have lunches (with coffee) or dinners (with wine) that act like a social gathering accompanied by the conversation. Each corner of the envelope has a promotion and can be torn off. When the corner is brought to the restaurant, the promotion can be claimed. The promotions include: 1. A free glass of wine with a meal 2. Glass of "Italian Roast" Coffee 3. 15% discount for the company of 6+ 4. 20% discount for a bottle of wine of your choice
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Work history
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Freelance DesignerFreelance
Freelance Designer & Strategy Consultant
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Rebranded logo and changed the identity to appeal more and increase awareness among generation Y and millennials.
Written and then drawn a comic strip for adverts which are currently being filmed, displaying the brand mission through emotional appeal.
Advised on the future promotional and social media activities, ensuring continuous marketing activity appealing to the target audience.
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Skills
- Advertising
- Marketing PR
- Branding
- Print Design
- Art Direction
- Promotions
- Brand Management
- Email Marketing
- Excel
- Illustrator
- Indesign
- Photoshop
- Powerpoint
- Word
Education
Advertising and Marketing Communications
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Awards
IDM Certified
Certified in Direct and Digital Marketing