Alex Roadnight

Creative Copywriter

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Projects

About me

I am an “ideas person”. I don’t like throwaway gimmicks, preferring ideas that are grounded in strategy and designed to make a difference. Using more traditional job roles, I would probably sit somewhere between a Copywriter and a Creative Strategist. Some would argue this makes me a 'Jack of all trades'. Others would argue this means I am well-prepared for any brief. So, throw one my way and make your own mind up.

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Skills

  • Copywriting
  • Strategy
  • Brand Storytelling
  • Brand Tone
  • Creative Strategy
  • Ad Copywriting
  • Script Writer
  • Concept Creation
  • Big Ideas
  • Storytelling

Companies I’ve worked with

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  • YPlan

    YPlan

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    • Digital Media
  • Mohawk

    Mohawk

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    • Advertising
  • P

    Personal Project

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    • R

      Radio Nova

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      Work history

      Currently

      Creative Copywriter

      Mohawk

      Sep 2015
      • London, United Kingdom
      • Full Time
      • Developing my style with The Guardian, Schroders, JP Morgan, Allianz and Bulk Powers, with an extra sprinkling of exciting in-house projects. / Creating ideas that stand out from the crowd and travel across platforms / Copywriting for a wide range of purposes: from global OOH campaigns to in-app copy, from scripts to CRM emails / Working collaboratively to develop pitch-winning presentations for new business and inspiring strategic proposals for existing clients

      2015

      Content Producer

      YPlan

      Apr 2015 - Aug 2015
      • London, United Kingdom
      • Full Time
      • Grafting at YPlan, an app designed to uncover the best events for impulsive Londoners. Once the UK’s 'rising star' tart-up, it is now owned by Time Out.

      2015

      App Content Producer

      Marrakech Riad

      Jul 2014 - Jan 2015
      • Marrakesh, Morocco
      • Full Time
      • Living in Morocco, curating and developing content for a new branded travel app designed to empower users to freely navigate the city.

      2013

      Creative Placement

      Mohawk

      Jun 2013 - Oct 2013
      • London, United Kingdom
      • Internship
      • Learning the ropes with briefs from Ladbrokes, The Guardian and Standard Life Investment’s Ryder Cup Sponsorship.

      2013

      Assistant Producer

      Radio Nova

      Oct 2012 - Jun 2013
      • Oslo, Norway
      • Freelance
      • Developing, writing and recording short radio documentaries for Oslo’s biggest community radio station... in English, of course.

      Education

      2013

      Erasmus student exchange programme

      Universitetet i Oslo

      Aug 2012 - Jun 2013
      • Oslo, Norway
      • Modules taken in English Literature (MA level), film theory and Norwegian.

      2014

      BA(Hons) English Language and Literature 2:1

      Leeds University

      Sep 2010 - Jun 2014
      • Leeds, United Kingdom
      • Tailored towards a specific interest in current affairs and contemporary culture. Societies: The Gryphon (Debate Editor: 2013–14; Music Editor: 2011–12), Leeds Student Radio and Union Music Library.

      2010

      Foundation Diploma in Art and Design

      Birmingham Institute of Art & Design

      Aug 2009 - Jun 2010
      • Birmingham, United Kingdom
      • Fine Art/Mixed Media Pathway – Merit Skills Gained: Photoshop, InDesign, Illustrator, Final Cut Pro