Alex Roadnight

Alex Roadnight

Creative CopywriterUnited Kingdom
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Connections
Pip Jamieson
Robin Lyons
Rohit Sharma
Alex Roadnight

Alex Roadnight

Creative CopywriterUnited Kingdom
About me
I am an “ideas person”. I don’t like throwaway gimmicks, preferring ideas that are grounded in strategy and designed to make a difference. Using more traditional job roles, I would probably sit somewhere between a Copywriter and a Creative Strategist. Some would argue this makes me a 'Jack of all trades'. Others would argue this means I am well-prepared for any brief. So, throw one my way and make your own mind up.
Projects
  • STILL EUROPEAN
    STILL EUROPEANRoots It is the morning of the 24th of June 2016. 51.9% of Brits have just voted to leave the EU. Everyone is saying, “we are leaving Europe”. Not only is this not true, but the rhetoric led me to realise something: I have never felt more European. Challenge We didn’t want to challenge the outcome of the referendum. After all, the people have spoken. Instead, we wanted to facilitate debate around what it means to remain European after Brexit. Solution And so Still European was born. The projec
Projects credited in
  • Independent Thought
    Independent ThoughtA campaign created for a month-long pop-up show at Redchurch Street, London. The pop-up included British contemporary streetwear brand SCRT with Luxe streetwear label ADYN and footwear label Twelvesons. ‘Independent Thought’ the month-long shop was set to feature exclusive in-store releases and giveaways from each of the British labels, as well as host exhibitions from up and coming artists and photographers. The identity/campaign creates a unique voice that resonates with the brands but also c
Work history
    Mohawk logo
    Mohawk logo
    Creative CopywriterMohawk
    London, United KingdomFull Time
    Developing my style with The Guardian, Schroders, JP Morgan, Allianz and Bulk Powers, with an extra sprinkling of exciting in-house projects. / Creating ideas that stand out from the crowd and travel across platforms / Copywriting for a wide range of purposes: from global OOH campaigns to in-app copy, from scripts to CRM emails / Working collaboratively to develop pitch-winning presentations for new business and inspiring strategic proposals for existing clients
    YPlan logo
    YPlan logo
    Content ProducerYPlan
     - London, United KingdomFull Time
    Grafting at YPlan, an app designed to uncover the best events for impulsive Londoners. Once the UK’s 'rising star' tart-up, it is now owned by Time Out.
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Skills
  • Copywriting
  • Strategy
  • Brand Storytelling
  • Brand Tone
  • Creative Strategy
  • Ad Copywriting
  • Script Writer
  • Concept Creation
  • Big Ideas
  • Storytelling
Education
    U
    U
    Erasmus student exchange programmeUniversitetet i Oslo
     - Oslo, Norway
    Modules taken in English Literature (MA level), film theory and Norwegian.
    L
    L
    BA(Hons) English Language and Literature 2:1Leeds University
     - Leeds, United Kingdom
    Tailored towards a specific interest in current affairs and contemporary culture. Societies: The Gryphon (Debate Editor: 2013–14; Music Editor: 2011–12), Leeds Student Radio and Union Music Library.
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