About me
I create long and short-form content that informs, entertains and offers the reader something of value. I love the process of sculpting key messages into snappy and elegant phrases, and I write persuasive copy that gets the point across, whatever the channel.
Work history
J
J
Content ExecutiveJPIMedia
London, United KingdomFull Time
Projects and highlights:
o Leading copywriting on B2B and B2C campaigns across all formats
o Producing weekly long-form content, published online and in print across a network of over 200 newspapers
o Worked with the director of branding to devise the company’s new brand voice and proposition
o Wrote the strapline for the group’s 2019 Christmas B2B campaign
o Rehauled all sales collateral
o Conceived and implemented a visual-first strategy for B2B social media accounts
o Worked closely alongside the editor of the i newspaper on the successful launch of their B2C subscription platform, producing copy across all channels and writing comms to grow the audience for inews.co.uk
o Authoring and designing a series of eBooks educating small businesses on modern digital marketing practices
I
I
Digital Content AssistantInstitute of Art and Ideas
- London, United KingdomFull Time
o Optimised digital campaigns for the world’s largest festival of philosophy and music, HowTheLightGetsIn
o Served as primary content editor for the festival website, and was responsible for promotional copywriting across other formats, including newsletters, press releases and PPC advertising
+ Show more