About me
Marketing & Advertising specialist with a background in online marketing and sales. I build awareness and create hype by crafting the right marketing messages for the right markets.
email: alexbitutudoran@gmail.com
phone: +40736423233
Work history
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Brand ManagerSavaBros
Bucharest, RomaniaFull Time
My focus is on creating strategies and managing marketing campaigns for info-products on the American DIY and conservative markets with the ultimate objective of sales and profitability.
I do this by coordinating teams of up to 5 people across multiple departments such as product creation, traffic, IT, copywriting, design and customer support. While still researching and validating ideas for new products.
So far I created and managed the performance of 2 of the company’s flagship offers that surpassed $5 million in sales. I managed and monitored profitable online sales campaigns on Google AdWords, Facebook and Content Networks.
I am used to develop strategies for desktop and mobile campaigns on cold traffic and social media. I have created accurate marketing planning, P&L reports and project timeline estimations.
I monitor KPIs and decide on product evolution based on results, customer engagement and feedback.
And I carry out various optimization A/B tests to improve metrics like click-through-rate, AOV, conversion rates and engagement.
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CopywriterSavaBros
- Bucharest, RomaniaFull Time
As a copywriter in an online marketing company that creates its own info-products, I conducted research and created marketing briefs.
After the briefs were approved, I wrote copy for scripts for online video-advertisements, landing pages and for marketing funnels.
Within 2 years I wrote profitable offers for both the American DIY and survival markets.
I used to write social media content and ads, email copy and sales creatives.
I wrote multiple sales controls for online video-advertisements validated through A/B testing.
And I collaborated with designers to produce visual and dynamic content like videos, animations, info-graphics and landing pages.
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Skills
- Facebook Advertising
- Advanced Copywriting
- Google Adwords
- Social Media
- Digital Optimisation
- A/B Testing
- Content Writing
- Leadership
- Decision-making
- Intercultural Communication
Education
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Exchange StudentGlasgow Caledonian University
- Glasgow, United Kingdom
As part of the European Studies program I had the chance to live and study in Glasgow for a semester. I studied subjects such as Brand Management, Consumer Buyer Behavior and Events Management.
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BA European Studies The Hague University of Applied Sciences
- The Hague, Netherlands
The European Studies program offers a broad perspective over both the private and public sector while also improving foreign language skills. I took a minor in Entrepreneurship and Innovation within a Global perspective. And while specializing in the private sector, I excelled in courses in the field of Marketing, Management, European Public Policy and Law and Intercultural Communication.