About me

Alex is an experienced graphic designer and typographer. After graduation from his BA (Hons) in Graphic Design, he gained a lot of experience with various permanent jobs and freelance clients. He is currently studying Communication Design (Graphic Design) at the Royal College of Art, where he focused on typography as well as highlighting very personal experiences and stories in various forms. Previous employment and commissions include Imperial College, Siegel+Gale, Sainsbury’s, Ford, General Motors, Gensler, HSBC, Procter & Gamble, Boskke, Dorling Kindersley, Hewlett Packard and The London Design Festival.

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Projects

• 7

  WIP show identityMy pitch for the Royal College of Art’s 2018 Work In Progress show. The idea came from all the changes which were happening for us as second-year Visual Communication students: our career paths and professional practices were evolving, plus we were forced to move campus – there were many uncertainties. I set out the names of our year group and rotated them on the spot to create abstract characters and numerals – this revealed who was showing and acted like a texture to the identity.
• We Made ThatWe Made That are a London based architecture and urbanism practice. I created their identity a decade ago. Our relationship has been long-lasting as I am still producing various documents for them.
• Musician’s identity
• Sultana – Last WordsLast Words is a variable typeface and an installation/performance piece. Inspired by the gradual loss of a family member, the website poses the simple question: “If you were losing your ability to communicate, what would you want to say to your loved ones?” As you type your answer, your message slowly degrades, each character becoming less legible. After your message is submitted, it’s archived on a page where you can ‘revive’ your submission if desired. Also, the website goes through cycles of
• Theme TunesA self-initiated set of posters based on well-known theme tunes. Sold at Nelly Duff on Columbia Road.
• V&A posterA double-sided, foldable poster I created for the V&A.

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Work history

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Freelance Graphic DesignerSelf-employed
Aug 2006London, United KingdomFreelance
The freelance and commissioned work I have done has taught me many things, most importantly dealing with clients and scheduling work efficiently. Notable clients include Imperial College, Siegel+Gale, Sainsbury’s, Ford, General Motors, Gensler, HSBC, Procter & Gamble, Boskke, Dorling Kindersley, Hewlett Packard and The London Design Festival.
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Graphic DesignerWe Made That LLP
Nov 2015 - Feb 2016London, United KingdomFull Time
In-house graphic designer at a firm of architects

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Skills

• Packaging
• Branding
• Corporate Identity
• Print Design
• Art Direction
• Websites
• Typography
• Brand Identity
• Logo Design
• Illustration
• Abobe Illustrator
• Adobe Indesign
• Adobe Photoshop
• Typesetting
• Font Design
• Book Design

Education

Visual Communication MastersRoyal College of Art
Sep 2016London, United Kingdom
Visual Communication – Graphic Design
Graphic Design BA (hons)Central Saint Martins (UAL)
Aug 2003 - Jun 2006London, United Kingdom
Central Saint Martins (UAL): Graphic Design BA (hons) Upper 2nd

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Awards

First-place D&AD pencilD&AD
First-place D&AD pencil for a Greenpeace illustration campaign