About me
Knowledgeable digital marketer with 2+ years experience working in the arts and entertainment industry. Skilled in Social Media Management, Copywriting, Content Creation and Email Marketing.
With a First Class Honours in Media, Communication and Cultural Studies (BA) from Newcastle University.
Work history
Email Marketing ExecutiveLoveCrafts
London, United KingdomFull Time
‣ Work as part of a CRM team to create engaging and compelling emails for UK and US audiences.
‣ Planning, creating, testing and analysing different campaigns to optimise for best engagement.
‣ Reporting on email campaign performance to the team and wider business to share results and learnings.
‣ Development and testing of automation campaigns to improve performance and engagement.
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Marketing AssistantOpera North
- Leeds, United KingdomFull Time
‣ Management of Opera North's Under 30s Membership. Responsibilities include organising #ONU30 events; writing and sharing promotional content via email, social media and paid advertising; identifying opportunities for growth and improvement.
‣ Assist in the delivery and implementation of marketing campaigns for main stage, audience development and education.
‣ Research market trends, audience statistics and other relevant information to develop marketing campaigns
‣ Works closely with designers, printers, mailing houses and distribution companies to ensure marketing materials are delivered on time and are consistent with company standards.
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Skills
- Social Media
- Email Marketing
- Digital Marketing
- Marketing Campaigns
- Marketing Communications
- Marketing Research
- Content Creation
- Email Copywriting
- Copywriting
- Organisation
Education
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BA Media, Communication and Cultural StudiesNewcastle University
- Newcastle upon Tyne, United Kingdom
Relevant Modules Include:
‣ Cultural Phenomena and the Role of Media, Digital/Social Media and PR
‣ Digital Cultural Communication and the Digital Sector
‣ Politics, Power and Communication
‣ Advertising and Consumption
‣ Research Methods
‣ Gender, Media and Society.
Research Dissertation title: 'Searching for a True Female Villain: A Critical Exploration of Evil Femininity in Contemporary Film', the independent research project analysed the representations of evil femininity through five case studies. The research project drew upon theories of archetype, myth, psychoanalysis and gender studies.
Awards
Google Ads Display CertificationGoogle
The Fundamentals of Digital MarketingGoogle