An experienced brand leader with a strong background in youth marketing and digital thinking, built over 14 years working both client and agency side at some of the best creative businesses in the UK.
With a track record of building and leading happy, effective teams to shape creative solutions to business problems, I’m passionate about delivering big, commercially successful ideas that impact culture and add value to peoples’ lives.
Work history
Client Partner
London, United KingdomFull Time
Studio of Art & Commerce is a Brand Action studio: a start-up, independent business focusing on what brands do rather than say. Powerful Brand Actions – inextricably linked to the overall brand strategy – drive engagement and attention for brands, and ensure they play an active role in culture, in turn building a deeper, more valuable and emotional connection with people.
I seek out, establish and lead relationships with both global brands seeking more innovative, culturally relevant output, and smaller entrepreneurial businesses changing culture in their own way.
Clients: BrewDog; No7; YourGoodSkin; Pepsi Lipton; Soap & Glory; bio-bean; Serious Pig
Business Lead
- London, United KingdomFull Time
Clients: Tesco; Audi; Virgin Media; Boden; Refuge; RFU
BBH Live is a team of around 25 people within BBH delivering agile social content for some of the world's biggest brands.
This newly created role demanded a hybrid; a leader who had experience of developing brand and campaign strategy, but also knew what brilliant creative execution looked like in digital & social spaces. I helped build and launch BBH Live, and was subsequently responsible for leading a team of eight specialists across the account management, strategy, creative, design, editorial, production and audience insight fields.
In the time I oversaw the Tesco business, there were a number of successes, including Spookermarket, our helpful and humorous Halloween film, and one of YouTube's Top 10 most popular brand films of 2015; our weekly, reactive Great British Bake Off content, which Twitter voted the best branded GBBO content; our helpful Brand Guarantee films, skilfully communicating a real but quite complex customer benefit.
Commercial success quickly followed, with Christmas sales up 1.3%, the brand seeing its first year of growth in 4 years, and customer satisfaction scores up by 5%. All prompting shares in Tesco to spike as much as 7%.
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Skills
- Brand Strategy
- Brand Management
- Marketing
- Digital Marketing
- Social Media
- Broadcast Television
- Content Strategy
- Integrated Marketing
- Youth Marketing
- Leadership
Education
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MSc Marketing - DistinctionUniversity of Bath
- Bath, United Kingdom
A 1-year, scholarship-funded MSc that enabled me to develop my understanding of marketing theory and brand strategy, whilst engaging in pioneering consumer research thinking.
Modules: Consumer Behaviour; Advertising Planning; Strategic Brand Management; Tribal Marketing Research; Ethical Marketing and Digital & Data Innovation.
Dissertation: An ethnographic investigation into the brand community of Innocent Drinks. Awarded the highest mark in the year with 82%.
Distinction and prize for Highest Performing Student in the year.
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BA English Language and Literature, 2.1Leeds University
- Leeds, United Kingdom