Freelance Senior Art Director.
Clients include The Face magazine, On running, SJT studio, Assembly London, Simmonds (Gucci, Diesel), Rapha, ODD London (F&F, Venroy, Seafolly, ThisWorks, Amostyle), Nike Swim, Spring Studios (Armani beauty, Unilever), AllSaints, VCCP, ASOS, Footlocker, Nike Sportswear.
For more information about my work, regarding freelance opportunities, or to just say hello, feel free to get in touch.
https://www.instagram.com/alexaboldy/
Projects
- Zendaya x Roger Federer for OnZendaya reportedly spent three months training for Challengers, learning how to mimic tennis prodigies like Serena Williams and Coco Gauff...never really hitting a tennis ball. If Tashi Duncan could beat anyone at air tennis, why not take on 20-time Grand Slam champion Roger Federer? Viewed over 15M times, the piece got picked up by the likes of Vogue, Elle, AdWeek, High snobiety and more. It became one of the brands most liked and viewed pieces of content ever and sat within OOH, social and
- Gucci SS23In the Spring Summer 2023 fashion show, 68 sets of identical twins walked two separate runways divided by a partition, which came up for the finale to reveal the game of reflection being played and to create a moment for the siblings to walk hand-in-hand. The campaign picks up this narrative thread, as twins present the new collection that hovers between the classic and unpredictable. Art Direction: Christopher Simmonds Production: Mai Productions Styling: Carlos Nazario Makeup: Thomas De Kluve
- Nike TN x FootlockerFor the launch of the new Nike Terrascape, I worked with Footlocker and Luke & Nik to develop a concept which linked back to the TN’s original product inspiration. The original Tn was designed by Sean McDowell, he was isnpired by Florida’s beaches, to which he used to sketch often. The project ran across POS, web, emails, organic and paid social.
- Tour De Force: Rapha x PalaceHigh speed and high stakes, big risks and bigger rewards. Contracts on the line, careers to be made and, of course, cycling’s most prestigious prize to be won. But what is the world’s greatest bike race without half of the world’s population? Going full gas means no half measures, and this year we’re all in. For the first time since the 80s, the party doesn’t stop in Paris and women as well as men will be on the startline at the world’s biggest bike race. To celebrate, Rapha partnered once agai
- Rapha, Colour the road ahead.Building on Rapha’s global brand platform for new season colours 2021.Taking threads from the original product inspiration, we created a campaign world that felt optimistic and hopeful amidst a year where cyclists are restrictired to their homes and local areas. We reminded consumers that there’s light...and lots of colour at the end of the tunnel in a post-pandemic world. Running across, OOH, social, web and in-store across North America, Australia and Asia. Shot in studio with full covid-19
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Work history
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Freelance Senior Art DirectorAlexa Boldy Studio
London, United KingdomFreelance
Art DirectorSimmonds ltd
London, United KingdomFull Time
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Skills
- Fashion
- Advertising
- Film
- Visual Arts
- Branding
- Art Direction
- Digital Content
- Editing
- Design
- Illustrator
- Indesign
- Photoshop
- Ideas
- Creative Stragegy
- Consumer Trends
- Keynote
- Creative Cloud
- Motion Design
- Concepting
Education
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BA(Hons) in Fashion Communication PromotionNottingham Trent Univeristy
- Nottingham, United Kingdom
(BA) High first class Honours
I have previously worked on projects in collaboration with:
AllSaints, bringing the brand to a new location with a new campaign.
Boots (seventeen cosmetics), short film and communications strategy
Dizzy ink, risograph printing
Laura Quick and Yelena Popova, illustration.
Lord whitney, set design.
Karen Gilbert, perfume development.