Alexa Boldy
Available

Alexa Boldy

Art Director / DesignerLondon, United Kingdom
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Alexa Boldy
Available

Alexa Boldy

Art Director / DesignerLondon, United Kingdom
About me
Art Director by day, Yoga teacher by night. Currently at Rapha. Previously at ODD London. Clients include Rapha, ODD London (F&F, Venroy, Seafolly, ThisWorks, Amostyle), Nike Swim, Spring Studios (Armani beauty, Unilever), AllSaints, VCCP, Design By White, ASOS, Ayla Swim, July Child, Bloomer Records For more information about my work, regarding freelance opportunities, or to just say hello, feel free to get in touch. https://www.instagram.com/alexaboldy/
Projects
  • Rapha, Colour the road ahead.
    Rapha, Colour the road ahead.Building on Rapha’s global brand platform for new season colours 2021.Taking threads from the original product inspiration, we created a campaign world that felt optimistic and hopeful amidst a year where cyclists are restrictired to their homes and local areas. We reminded consumers that there’s light...and lots of colour at the end of the tunnel in a post-pandemic world. Running across, OOH, social, web and in-store across North America, Australia and Asia. Shot in studio with full covid-19
  • Venroy Conceptual Animations
    Venroy Conceptual AnimationsUn-used conceptual animations for Venroy Sydney.
  • 3D Element Exploration
    3D Element Exploration
  • Nike Swim Flow Free
    Nike Swim Flow FreeMotion graphics created for Nike Swim for the launch of their Flow free collection.
  • Planting Skin
    Planting SkinPlanting skin is a personal project born in self-isolation that explores the relationship between my childhood garden in rural North East England, and members of my family. Growing up in a small farming village with no mobile reception or public transport for ten miles meant that most of our upbringing was spent outside in nature. When I think of home, my immediate thoughts go to the natural environment that surrounds my childhood house. The garden, river, rolling hills and my parents spending h
  • Earth Day Everyday T-shirts
    Earth Day Everyday T-shirtsIt's Earth Days 50th Anniversary. I made some T-shirt designs to celebrate the mothership and how earth day should be EVERYDAY. Check them out, share it, maybe even buy one... here https://everpress.com/earth-day-always
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Work history
    Rapha logo
    Rapha logo
    Designer & Art DirectorRapha
    London, United KingdomFull Time
    Graphic designer at Rapha with art direction.
    A
    A
    Art DirectorAlexa Blythe LTD
    London, United KingdomFreelance
    Freelance Art director and Designer. Clients include Nike, Ayla Swim, Spring Studios, VCCP, July Child Jewellery
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Skills
  • Fashion
  • Advertising
  • Film
  • Visual Arts
  • Branding
  • Art Direction
  • Digital Content
  • Editing
  • Design
  • Illustrator
  • Indesign
  • Photoshop
  • Ideas
  • Creative Stragegy
  • Consumer Trends
  • Keynote
  • Creative Cloud
  • Motion Design
  • Concepting
Education
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    BA(Hons) in Fashion Communication PromotionNottingham Trent Univeristy
     - Nottingham, United Kingdom
    (BA) High first class Honours I have previously worked on projects in collaboration with: AllSaints, bringing the brand to a new location with a new campaign. Boots (seventeen cosmetics), short film and communications strategy Dizzy ink, risograph printing Laura Quick and Yelena Popova, illustration. Lord whitney, set design. Karen Gilbert, perfume development.