About me

Freelance Senior Art Director. Previously at Simmonds ltd, Rapha & ODD London. Clients include Simmonds (Gucci, Diesel), Rapha, ODD London (F&F, Venroy, Seafolly, ThisWorks, Amostyle), Nike Swim, Spring Studios (Armani beauty, Unilever), AllSaints, VCCP, ASOS, Footlocker, Nike Sportswear. For more information about my work, regarding freelance opportunities, or to just say hello, feel free to get in touch. https://www.instagram.com/alexaboldy/

QuestionsProjectsExperienceTeam

• Looking for a DOP to work with on a spec/personal project.

Projects

• 1

  Gucci SS23In the Spring Summer 2023 fashion show, 68 sets of identical twins walked two separate runways divided by a partition, which came up for the finale to reveal the game of reflection being played and to create a moment for the siblings to walk hand-in-hand. The campaign picks up this narrative thread, as twins present the new collection that hovers between the classic and unpredictable. Art Direction: Christopher Simmonds Production: Mai Productions Styling: Carlos Nazario Makeup: Thomas De Kluve
• 21

  Rapha, SS22Rapha, new season colours. Art Direction: Alexa Boldy Photography: Charlie Gates Photography Assist: Tommy Francis Production: Bethan Moore Styling: Hanna Kelifa Styling Assist: Philip Smith Creative Director: Ger Tierney
• 2

  Rapha, AW21 New coloursRide with Flying colours. Art Direction: Alexa Boldy Photography: Luke & Nik Set: Clarisse D'arcimoles Production: Fiona Percival & Bethan Moore
• 15

  Rapha, Colour the road ahead.Building on Rapha’s global brand platform for new season colours 2021.Taking threads from the original product inspiration, we created a campaign world that felt optimistic and hopeful amidst a year where cyclists are restrictired to their homes and local areas. We reminded consumers that there’s light...and lots of colour at the end of the tunnel in a post-pandemic world. Running across, OOH, social, web and in-store across North America, Australia and Asia. Shot in studio with full covid-19
• 19

  Venroy Conceptual AnimationsUn-used conceptual animations for Venroy Sydney.
• 8

  3D Element Exploration

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Work history

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Freelance Senior Art DirectorAlexa Boldy Studio
Sep 2023London, United KingdomFreelance
Art DirectorSimmonds ltd
Nov 2022London, United KingdomFull Time

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Skills

• Fashion
• Advertising
• Film
• Visual Arts
• Branding
• Art Direction
• Digital Content
• Editing
• Design
• Illustrator
• Indesign
• Photoshop
• Ideas
• Creative Stragegy
• Consumer Trends
• Keynote
• Creative Cloud
• Motion Design
• Concepting

Education

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BA(Hons) in Fashion Communication PromotionNottingham Trent Univeristy
Sep 2014 - Jul 2017Nottingham, United Kingdom
(BA) High first class Honours I have previously worked on projects in collaboration with: AllSaints, bringing the brand to a new location with a new campaign. Boots (seventeen cosmetics), short film and communications strategy Dizzy ink, risograph printing Laura Quick and Yelena Popova, illustration. Lord whitney, set design. Karen Gilbert, perfume development.