About me
I am an experienced copywriter who is accustomed to providing clean and engaging content on a deadline. As a member of Gen Z, I have what we call brain rot: a ludicrously capacious knowledge of current trends and pop culture news. I love to find creative ways to incorporate these trends into my work, thus engaging audiences in new ways. And—as a USA/UK dual-citizen—I am excited by the challenge of adapting to a different audience than the ones I have previously worked with.
Projects
- Web Design: New Website for Bookshop BeniciaI am currently working on switching to BookManager's webstore from IndieLite for Bookshop Benicia. I am creating original graphics and content for the site and designing its features for the best user experience. This requires copywriting, graphic design, and IT literacy.
Work history
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WriterBenicia Magazine
- Benicia, CA, USAFreelance
I took on assigned article topics in addition to pitching my own ideas. I was mostly responsible for business profiles which included scheduling and conducting interviews in order to successfully introduce the business(es) to locals. I held an additional title as Administrative Assistant where I was responsible for maintaining the magazine’s publication schedule, providing marketing feedback from a young demographic’s point of view, and occasional copy editing.
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BooksellerBookshop
- Benicia, CA, USAPart Time
Typical daily responsibilities included: building relationships with customers, training new employees, and organisational skills to keep a clean sales floor and flowing work environment. I also volunteered to manage Bookshop Benicia’s online presence via its social media accounts and bi-weekly newsletter. I practised my short and long-form copywriting skills and, in the process, increased engagement by approximately 700% and doubled the IG follower count.
Skills
- Event Coordination
- Social Media Management
- Graphic Design
- Copywiting
- Copyediting
- Press Releases
- Research Writing
- Literature Review
- English Literature
- Customer Care
Education
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BAUniversity of California at Santa Cruz
- Santa Cruz, United States
BA in Literature
Extracurriculars: Editor in Chief, HerCampus: Editorial critique of four to seven pop-culture articles a week, including setting the content schedule and publishing on time. (2 years)
Lead Programs Assistant, University of California—Santa Cruz: Rebuild community after the COVID-19 pandemic through event planning and educational copywriting. (1 year)
Resident Advisor, University of California—Santa Cruz: Enforced university policy by liaising between faculty and students. (2 years)