Alexander Beck
Available

Alexander Beck

Brand and UX/UI DesignerLondon, United Kingdom
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Alexander Beck
Available

Alexander Beck

Brand and UX/UI DesignerLondon, United Kingdom
About me
Award-winning Brand and Product Designer with 7+ years of agency and in-house expertise. Experience in creating trustworthy branding, engaging product marketing, and user experiences that make complex things simple and more fun. On a mission to create brands that are deeply personal and that make the world a less busy place EXPERIENCE Alex has designed solutions for startups and established companies in the technology, entertainment and tourism industry. He created product marketing that boosted leads, helped build a privacy friendly portal for the UK porn law, increased booking revenue for an airline and collaborated to make digital IDs a reality, among a few others. What's more, he specialised his skills in detail-typography, designing an award-winning typeface. SKILLS ✓ Strategic and creative problem solving ✓ Integrated branding experience across apps, websites, web-tools and print touchpoints ✓ Human-friendly UX/UI design ✓ Transforming complex topics into customer-centric visuals, motion design and content ✓ Open collaboration with stakeholders researchers, specialists and developers ✓ Detail-typography ✓ Brand guidelines and design systems ✓ Design hacks and plugins PORTFOLIO www.beck.fyi GET IN TOUCH Currently open for new job opportunities, freelance projects and creative collaboration ☎︎ Schedule a call: https://calendly.com/beckdesign/15min ✉︎ Drop a line: alex@beck.fyi
Projects credited in
  • Yoti - Digital Identities
    Yoti - Digital IdentitiesLead Brand designer
Work history
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    SabatticalAlexander Beck
     - ChinaFull Time
    Working on personal projects while travelling through China, Japan and Thailand. Courses on Webflow, copywriting, strategy and 3D design.
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    Senior DesignerYoti Ltd
     - London, United KingdomFull Time
    Responsible for branding across B2B and B2C touchpoints. Worked with product teams to create UI design and brand communication for product releases. Created content strategy and campaigns for marketing projects. Developed brand guidelines and asset libraries for digital and physical channels. ✓ Designed the online and in-store experience for the first digital form of ID, accepted at 12.000+ companies and UK stores. ✓ Increased B2B customer engagement by refining the strategy, brand vision and content design of the business website. Collaborated with sales and marketing to achieve the best result. ✓ Greatly improved qualitative user feedback for landing pages and customer journeys in R&D projects. ✓ Collaborated with peers to establish the brand UI design system and made brand assets consistent across digital and print.
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Skills
  • Visual Communication
  • Branding
  • UI Design
  • UX
  • Visual Design
  • Marketing
  • Brand Strategy
  • Animation
  • Website Content
  • Web Design
Education
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    Bachelor of Arts (BA) Hochschule Mainz
     - Mainz, Germany
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    Incomplete BA: Communication and MultimediaUniversidade de Coimbra
     - Coimbra, Portugal
Awards
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    Art Directors Club Bronze AwardArt Director's Club Germany
    Award for the ‘Fadista‘ typeface in the junior category
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    DDC (German Designer Club) AwardDDC
    Award for the ‘Fadista’ typeface in the future category