Award-winning Brand and Product Designer with 7+ years of agency and in-house expertise. Experience in creating trustworthy branding, engaging product marketing, and user experiences that make complex things simple and more fun. On a mission to create brands that are deeply personal and that make the world a less busy place EXPERIENCE Alex has designed solutions for startups and established companies in the technology, entertainment and tourism industry. He created product marketing that boosted leads, helped build a privacy friendly portal for the UK porn law, increased booking revenue for an airline and collaborated to make digital IDs a reality, among a few others. What's more, he specialised his skills in detail-typography, designing an award-winning typeface. SKILLS ✓ Strategic and creative problem solving ✓ Integrated branding experience across apps, websites, web-tools and print touchpoints ✓ Human-friendly UX/UI design ✓ Transforming complex topics into customer-centric visuals, motion design and content ✓ Open collaboration with stakeholders researchers, specialists and developers ✓ Detail-typography ✓ Brand guidelines and design systems ✓ Design hacks and plugins PORTFOLIO www.beck.fyi GET IN TOUCH Currently open for new job opportunities, freelance projects and creative collaboration ☎︎ Schedule a call: https://calendly.com/beckdesign/15min ✉︎ Drop a line: firstname.lastname@example.org
Projects credited in
- Gen Website UXI was a client-facing UX writer on the website relaunch for Gen, a global cybersecurity brand (and parent company of Norton). From headlines and product descriptions to brand narratives, I originated copy that served corporate and partner audiences, ensuring it was SEO-friendly and met messaging / TOV guidelines. Working in a busy agile environment, I collaborated closely with client services, UX, and UI teams to develop wireframes, page designs, and user journeys across the site.
- ChinaFull Time
Working on personal projects while travelling through China, Japan and Thailand. Courses on Webflow, copywriting, strategy and 3D design.
Senior DesignerYoti Ltd
- London, United KingdomFull Time
Responsible for branding across B2B and B2C touchpoints. Worked with product teams to create UI design and brand communication for product releases. Created content strategy and campaigns for marketing projects. Developed brand guidelines and asset libraries for digital and physical channels. ✓ Designed the online and in-store experience for the first digital form of ID, accepted at 12.000+ companies and UK stores. ✓ Increased B2B customer engagement by refining the strategy, brand vision and content design of the business website. Collaborated with sales and marketing to achieve the best result. ✓ Greatly improved qualitative user feedback for landing pages and customer journeys in R&D projects. ✓ Collaborated with peers to establish the brand UI design system and made brand assets consistent across digital and print.
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- Visual Communication
- UI Design
- Visual Design
- Brand Strategy
- Website Content
- Web Design