Alexander Beck

Brand and UX/UI Designer

London, United Kingdom
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Projects credited in

About me

Award-winning Brand and Product Designer with 7+ years of agency and in-house expertise. Experience in creating trustworthy branding, engaging product marketing, and user experiences that make complex things simple and more fun. On a mission to create brands that are deeply personal and that make the world a less busy place EXPERIENCE Alex has designed solutions for startups and established companies in the technology, entertainment and tourism industry. He created product marketing that boosted leads, helped build a privacy friendly portal for the UK porn law, increased booking revenue for an airline and collaborated to make digital IDs a reality, among a few others. What's more, he specialised his skills in detail-typography, designing an award-winning typeface. SKILLS ✓ Strategic and creative problem solving ✓ Integrated branding experience across apps, websites, web-tools and print touchpoints ✓ Human-friendly UX/UI design ✓ Transforming complex topics into customer-centric visuals, motion design and content ✓ Open collaboration with stakeholders researchers, specialists and developers ✓ Detail-typography ✓ Brand guidelines and design systems ✓ Design hacks and plugins PORTFOLIO GET IN TOUCH Currently open for new job opportunities, freelance projects and creative collaboration ☎︎ Schedule a call: ✉︎ Drop a line:

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  • Visual Communication
  • Branding
  • UI Design
  • UX
  • Visual Design
  • Marketing
  • Brand Strategy
  • Animation
  • Website Content
  • Web Design

Companies I’ve worked with

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    Dennerlein Brands

    • Y

      Yoti Ltd

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          Alexander Beck

          Work history



          Alexander Beck

          Dec 2019 - Aug 2020
          • China
          • Full Time
          • Working on personal projects while travelling through China, Japan and Thailand. Courses on Webflow, copywriting, strategy and 3D design.


          Senior Designer

          Yoti Ltd

          Dec 2017 - Dec 2019
          • London, United Kingdom
          • Full Time
          • Responsible for branding across B2B and B2C touchpoints. Worked with product teams to create UI design and brand communication for product releases. Created content strategy and campaigns for marketing projects. Developed brand guidelines and asset libraries for digital and physical channels. ✓ Designed the online and in-store experience for the first digital form of ID, accepted at 12.000+ companies and UK stores. ✓ Increased B2B customer engagement by refining the strategy, brand vision and content design of the business website. Collaborated with sales and marketing to achieve the best result. ✓ Greatly improved qualitative user feedback for landing pages and customer journeys in R&D projects. ✓ Collaborated with peers to establish the brand UI design system and made brand assets consistent across digital and print.


          Art Director

          Dennerlein Brands

          Oct 2014 - Aug 2017
          • Frankfurt, Germany
          • Full Time
          • Responsible for delivering branding and web design projects for major airline clients and publishing houses. Leading creative projects across digital and physical channels. Main focus: Art direction, UI design, Illustration, Motion Design and Storyboarding. ✓ Successfully rolled out a new website and brand refresh for one of the world’s top 5 leisure airlines, leading to a 15% increase in online revenue. Included brand guidelines, design libraries, landing pages, and email newsletters. ✓ Fast-paced work creating animations and infographics for social media channels. ✓ Created icon guidelines and the design of over 600+ branded icons for Germany's largest airline. ✓ Launched 20+ websites and landing pages, from wireframes and visual design to development support. ✓ Art directed multiple animated explainer videos.


          Brand Designer

          Alexander Beck

          Jul 2014 - Oct 2014
          • Mainz, Germany
          • Freelance
          • Brand development and web design for a law firm. Managed and developed WordPress website. Art directed photoshoot.


          Junior Art Director


          Aug 2013 - Jul 2014
          • Mainz, Germany
          • Full Time
          • Designed websites, marketing collateral, advertising, and high-quality print publications for clients in the performing arts sector. Advanced photography retouching and compositing.



          Bachelor of Arts (BA)

          Hochschule Mainz

          Apr 2009 - Aug 2013
          • Mainz, Germany


          Incomplete BA: Communication and Multimedia

          Universidade de Coimbra

          Apr 2005 - Aug 2006
          • Coimbra, Portugal



          Art Directors Club Bronze Award

          Art Director's Club Germany

          • Award for the ‘Fadista‘ typeface in the junior category


          DDC (German Designer Club) Award


          • Award for the ‘Fadista’ typeface in the future category