Work history
Digital Marketing Manager
As the Digital Marketing manager of one of the largest independent electronic cigarette brands in the UK, Gamucci, I work in partnership with the Commercial Director and Head of E-Commerce, tasked with developing the businesses digital marketing strategy. Having re- joined the business after returning from visiting family in South East Asia, I am home-based travelling to the London office once a week.
Principal Accountabilities:
• Support the planning and execution of all web, marketing database, email, social media and display advertising campaigns;
• Measure, evaluate and report performance of all digital marketing campaigns and asses against KPI’s and ROI;
• Establish digital CRM standard;
• Integrate affiliate network and management of affiliates;
• Collaborate and manage relationships with agencies and partners;
• Segmentation and analysis of customer and market data;
• Copy writing, display banners, email templates, landing pages and search marketing.
Ohlin Group
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Principal Accountabilities:
• Liaising with clients in order to prepare relationship management documents;
• Acting upon agreed digital strategies including PPC and affiliate;
• Copy-writing, both practical and creative;
• Data analysis and report building.
Skills
- Advertising
- Digital Media
- Account Management
- Customer Services
- Email Marketing
- Internet Marketing
- Marketing Strategy
- Communications
- Illustrator
- Photoshop
Education
Sociology
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