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As the Digital Marketing manager of one of the largest independent electronic cigarette brands in the UK, Gamucci, I work in partnership with the Commercial Director and Head of E-Commerce, tasked with developing the businesses digital marketing strategy. Having re- joined the business after returning from visiting family in South East Asia, I am home-based travelling to the London office once a week. Principal Accountabilities: • Support the planning and execution of all web, marketing database, email, social media and display advertising campaigns; • Measure, evaluate and report performance of all digital marketing campaigns and asses against KPI’s and ROI; • Establish digital CRM standard; • Integrate affiliate network and management of affiliates; • Collaborate and manage relationships with agencies and partners; • Segmentation and analysis of customer and market data; • Copy writing, display banners, email templates, landing pages and search marketing.
Principal Accountabilities: • Liaising with clients in order to prepare relationship management documents; • Acting upon agreed digital strategies including PPC and affiliate; • Copy-writing, both practical and creative; • Data analysis and report building.