Projects
- eBayeBay’s certified refurbished technology hub creates a retail space that is easy on the environment as well as your wallet during these COVID-laden days. The refurb hub allows greater room for personal budgets during those desperate furloughed months, while still maintaining an exceptional level of product standard. Thus, eBay North America wanted a social media campaign that aims to standout and educate the public on the benefits of buying certified refurbished products. The concept I created w
- McAllister OlivariusThis elegant, yet modern logo concept for a global law firm specialising in sexual assault cases aims to represent the pure essence of the McAllister Olivarius brand. One which holds agency, collaboration, and empathy at it’s core. This is alluded to with the outline of people’s heads centrally facing each other or coming together. The logo mark also aims to show the yearning for knowledge and deep understanding of law which is key for any firm at the top of it’s class. The graphic element as a
- Colourful MomentsLionel Messi taunting the Madridistas after a 92nd minute winner seals a 3-2 win for Barcelona in El Clasico. Mario Balotelli baiting the English press after scoring a brace in City’s 6-1 Manchester Derby win at Old Trafford. Tim Cahill shadow-boxing the corner flag in homage to Archie Thompson after another classic header. This collaboration with Turnstyle FC was developed on the back of the visual style and concept of the Colour is Beautiful campaign. These poster designs showcase some of foo
- Colour is BeautifulWorking with Juventus FC and the Italian Football League (Serie A), this campaign was created to challenge the problem of racism in football and discriminatory behaviour by fans toward players. A flaw identified with previous campaigns in this area is the lack of empathy and the wrongful heroing of the hashtag trend. The idea was to develop a tone of voice that targets the perpetrators and aspires to be emotional and passionate to reflect this target audience. Don’t make the beautiful game ugly
- As AnyoneThey say, ‘write what you know’, but what if you want to know about something you don’t know? I’m writing a collection of short stories exploring authenticity and empathy featuring characters from diverse perspectives. The concept was to create a book cover that showcases the theme of diversity, but also showed a tangible aspect of myself as the author. Therefore, the handmade masks created for this project are designed to reflect the curious nature of the narratives and show a glimpse into the
- MangiamiPizza. Who doesn’t love it? Probably people who are gluten intolerant. Pizza keeps you warm at night, comforts you when you’re alone, and makes for the best threesome on a date. This branding and packaging project is a visual representation of the sexiness and dirtiness of pizza that aims to breakthrough the noise of the cluttered, hip pizza paradise of Melbourne. Treat yourself once in a while. Don’t be scared. Take me home. 2 day student brief. Australian Graphic Design Association (AGDA) S
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Work history
Creative Art Directorrelatively ready
Melbourne, AustraliaFull Time
relatively ready is creative at all costs.
Art DirectorFeed Communications
- London, United KingdomFull Time
Position at a global digital design agency working with eBay on a variety of projects including leading complete design rollout and delivery for a number of diverse digital marketing campaigns and conceptualising pitches for global advertising campaigns.
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Skills
- Writing
- Film
- Creative Concepts
- Narrative
- Conceptual art
- Research
- Pitching
- Creative Direction
- Creative Development
- Creative Strategy
Education
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Certificate in Graphic DesignShillington College
- Melbourne, Australia
Learning Adobe CC programs, Sketch, design theory, design thinking, and conceptual development through Graphic Design, UI, and UX principles.
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Bachelor of Creative Arts with First Class HonoursVictoria University, Melbourne
- Melbourne, Australia
Honours
Graduated with First Class Honours.
Practice-based research Honours thesis focusing on authenticity and empathy in creativity and creative writing, titled 'Writing Outside In'.
BA
Graduated with High Distinction average.
Majoring in Performance Art and Creative Writing. Minor in Film/Conceptual Art and Music.
Graduating project exploring ‘mistakes’ in performance art.
Awards
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Featured DesignerQuarto Publishing
Several of my student design projects are featured in ‘Graphic Design School: The Principles and Practice of Graphic Design’, Seventh Edition.A
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Australian Graphic Design Association (AGDA) Student Awards 2019 FinalistAGDA Awards
Three of my design projects were nominated finalists for the Australian Graphic Design Association (AGDA) Student Awards 2019.