Alexander Preece
Available

Alexander Preece

Head of BrandLondon, United Kingdom
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Pip Jamieson
James Ruth
Kid Circus
Alexander Preece
Available

Alexander Preece

Head of BrandLondon, United Kingdom
Projects credited in
  • Captain Wes Morgan
    Captain Wes MorganLeicester City Captain Wes Morgan signs for Captain Morgan [Capitalising on the most talked about sporting event of the year] Overview Taylor Herring were briefed to come up with an idea for Captain Morgan social media channels to capitalise on Leicester City’s (inevitable and unbelievable) 5,000-to-1 Premier League triumph. The focus was in particular on their club captain Wes Morgan – the Foxes very own Captain Morgan! Creative Leicester City’s storm to the top was steered by their leader. The winning creative was designed to capitalise on the social media conversations which were guaranteed to happen as soon as Leicester City were champions and became the most talked about sporting story of the year - The underdog who became a champion. The creative focussed on Wes Morgan becoming the new Captain Morgan and face of the spirit brand. A mock up label was designed replacing famous red and white buccaneer with an image of the defender dressed as Captain Morgan in royal blue and white robes to match Leicester City’s home kit. The label was completed with a football replacing the treasure chest and Wes Morgan’s own signature. The special limited edition bottle would be a salute to Wes Morgan and a social strategy was developed to be implemented at the moment Leicester were crowned champions utilising the hashtag #OnlyOneCaptainMorgan and becoming part of the online conversation as Leicester City fans bathed in their team’s preposterous victory! As soon as Leicester were crowned champions Captain Morgan sent a tweet to Wes Morgan. His almost instantaneous reply requesting a bottle for himself sent the tweet viral with it being retweeted over 9,000 times. #OnlyOneCaptainMorgan started trending within 3 hours of Leicester City winning the Barclay’s Premier League. Following the success of the Tweet and resulting, it was decided that the bottles would be fast tracked into production with fans being able to win them via a competition on the Captain Morgan social media channels. The demand from fans was phenomenal. A press release was sent out announcing that Captain Wes Morgan was the new face of Captain Morgan capitalising on all of the media interest in Leicester City’s rags to riches story. The Results Over 57 pieces of coverage including 5 national print pieces 9 million Twitter impressions on #OnlyOneCaptainMorgan The greatest sporting achievement of all time Delirious and ecstatic Leicester City fans nationwide
  • Adidas x Parley
    Adidas x ParleyParley and Adidas are working together to prevent plastic from entering our oceans and to transform the plastic into high performance sportswear.
  • Bombay Sapphire Distillery launch 2014
    Bombay Sapphire Distillery launch 2014
  • Bombay Sapphire Laverstoke Mill Opening
    Bombay Sapphire Laverstoke Mill OpeningIN SEPTEMBER 2014 NP+CO PRODUCED THE GLOBAL LAUNCH EVENT FOR BOMBAY SAPPHIRE'S NEW HOME AND DISTILLERY AT LAVERSTOKE MILL, HAMPSHIRE. AT THE CENTRE OF THE ECOLOGICALLY PROGRESSIVE DISTILLERY ARE TWO INNOVATIVE THOMAS HEATHERWICK DESIGNED GLASSHOUSES (ONE MEDITERRANEAN AND ONE TROPICAL) BEAUTIFULLY DESIGNED TO HOUSE THE UNIQUE BOTANICAL INGREDIENTS WHILE PERFECTLY COMMUNICATING THE VALUES AND AMBITIONS OF THE BRAND. THE VIP LAUNCH CLIMAXED WITH A SYNCHRONISED ORCHESTRAL & LASER PERFORMANCE BY BRITTEN SINFONIA AND ER PRODUCTIONS.
  • Bombay Sapphire World's Most Imaginative Bartender 2014
    Bombay Sapphire World's Most Imaginative Bartender 2014Each year Bombay Sapphire launch a global search for the worlds most innovative, imaginative and creative bartender to crown "World Most Imaginative Bartender". The best in the UK and Ireland were summoned to London to fight it our for this prestigious award.
  • A message of love - adidas x Valentine's Day
    A message of love - adidas x Valentine's DayIn January 2016, adidas asked H+K to create social content for the new PureBoost X, a running shoe created for women, by women. With Valentine's being one of Instagram's most engaged days, we wanted to use it to spread our message - but were set on avoiding the the usual cliches. We created a simple image that was instantly recognisable and told a universal story of love and equality. Focused just on the feet and legs of two people, the pose suggested a kiss between two women. Alongside flood
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Skills
  • Leadership
  • Social Content
  • Talent Management
  • Influencer Marketing
  • Brand Building