Hi, I'm Alex – a multidisciplinary designer living and working in London. With over four years experience under my belt, I've been able to work with some of the world's largest and most inspiring clients as well foster new partnerships with small independent brands. From Wales, I unorthodoxly began my career by doing a degree in Architecture which introduced me to composition, conceptual thinking and, in particular, it taught me to consider the user experience with every decision. Shortly after, I studied Graphic Designer at Shillington College, Manchester where I was included in the Computer Arts Graduate Showcase. Since, I have spent the majority of my career within two agencies. Primarily at Prophet (London) where I worked within a global team repositioning and rebranding major clients including; Electrolux, AEG, Lowe's, Salt (Swiss branch of EE) and UBS. Prophet gave me a solid grounding into the world of branding and always pushed the brand outside of their logo. As then creative director Hector Pottie would say "Brands live in the real world," and we sure never forgot it. Afterwards I joined Toaster (London) which is a vendor company for Google and originated from within Google Creative Lab. As such, I gained a vast experience working as a digital designer across all of Google's major products including; YouTube, Google Play, Android, Google VR and Google Expeditions, many of which involved working and gaining from creatives within Google Creative Lab. Toaster continued to develop my conceptual thinking as well as hone my digital design, UX and prototyping skillset. Outside of my agency work, I collaborate with smaller clients, universities and other creatives to realise projects and pursue weird and wonderful ideas all in the name of challenging my skillset and broadening my horizons.
- Hire with GoogleBrief A web build to introduce Hire, Google's first venture into the human resource industry and to clearly communicate the customer benefits of the complex and multi-faceted product. Solution Collaborating with the Hire team in San Francisco, we designed and developed the site as a comprehensive breakdown of the product across the entire recruitment process. We forged a robust UX that structured the numerous product features making the content easily digestible and with the support of playful
- CohortBrief To create a brand and lookbook to showcase the soon-to-be-graduates from the MA Fashion course at the Royal College of Art. The event, known as RCA Cohort is an opportunity for employers to find the industry's next crop of talented fashion designers. Solution The work shown at RCA Cohort is not the final article. There are still adjustments to be made, tweaks to be considered and details to be refined. I wanted to create a brand that was playful and illustrated the WIP nature of the work by overlaying the workdmark with hand drawn commentary and highlights showing that the design process is not complete.
- Inside Abbey Road VRBrief To promote awareness for Google Cardboard using the Inside Abbey Road project which enables viewers to step through the doors of the illustrious studio where some of the most iconic albums have been recorded. Solution We created a campaign event illustrating how Google Cardboard can literally open doors to places that are generally off limits. The centrepiece of the campaign was a giant Cardboard viewer situated at Kings Cross station where passerbys can trial the VR experience or peer through the giant eye holes to get a glimpse of the interior that had been decked out as the famous 'Studio 2.' Additionally, we created; Underground posters, introductory VR boxes for influencers, volunteers apparel as well as a couple of photo opportunities and NME cover design.
Projects credited in
- Be Internet Citizens (2017-2018)With the web sprawling with fake news and trolls, the need for more positive action online has become an issue of greater importance. A partnership between Google, YouTube Creators for Change, ISD, Livity and Toaster, the Be Internet Citizens programme is designed to teach 13 to 15-year-olds about media literacy, critical thinking and digital citizenship, encouraging young people to be positive voices online while increasing their resilience to hate and extremism. Since 2017 the workshops are b
- Google Expeditions (2017)Google Expeditions is an app that helps teachers bring lessons to life through Google Cardboard VR experiences. In 2017 the app is used in 450 schools across the UK, and over 1 million pupils went on a virtual reality 'Expedition' in the past year. Toaster designed stunning and engaging and offline collateral to decorate the walls of each school, created easy-to-follow postcard handouts for teachers, and inspiring booklets for students.
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- Environmental Design
- Print Design
- Brand Identity
- Aftereffects Animation
- Digital/ Print
- Advertising Concepts
- Art and Creative Direction
Computer Arts Graduate ShowcaseComputer ArtsIncluded in the CA Graduate Showcase as a "graduate to watch"