Pureraw Shop (www.purerawshop.com) Online beauty and skin care retailer focusing on all natural, fairtrade products. • Tasked with developing the marketing and sales strategy for Pureraw Shop (UK representative of US brand, Skinny and Company Coconut Oil www.skinnyandcompany.com). • CRM and Email marketing development, online advertising, brand creation and social media optimization. Edge Retreats (www.edgeretreats.com) Luxury travel technology startup offering a global platform for luxury villas. • Three month in house consultancy on all matters related to Marketing, Sales and Business Organization. • Lead social media reorganization and oversaw implementation of CRM Tool (Prosperworks). • Interim Business Operations Manager.
• Managed wholesale multi-channel marketing strategy for the United States and Canada. • Brand Management: Responsible for all advertising and communication with regional press, and digital Communications. • Strategic Communication: Implemented brand campaigns and launches across 71 retail doors. • Responsible for aligning retail partners with the digital brand image and ecommerce strategy. • Managed the marketing budget for 2014 (USD 1.5M) and planned spend for 2015 (USD 1.8M) • Managed 19 events in 2014; ensured they were tailored to the regional market while consistent with the global brand, and delivered record ROI (surpassed 200% ROI). • Talent management: Responsible for the professional development of Marketing Interns and Marketing Trainees. • Developed and managed ATL and BTL Marketing Plan and Calendar for all retail partners. • Selected to participate in LVMH Innovation and Creativity Workshop and EllesVMH Speaker Series.
• Maintained press relationships with international as well as local press to secure editorial coverage across the Bulgari product portfolio. • Supported the head of Middle East PR to develop and implement strategies for the region. • Supervised photo shoots and styling for UAE publications. • Developed a PR reporting tool to improve internal system for tracking positioning versus competitors. • Planned and coordinated in store and external VIP events for Middle East. • Adapted press releases for the local markets. • Worked closely with local agencies and celebrities for activations across the Middle East.
Niche footwear brand developed for the Peruvian market, serving women with larger shoe sizes. Co-Founder October 2011 – July 2013 • Co-founded shoe label Alexa Aubry and parent company AAMA S.A. for projects in the footwear and accessories industry. • Managed brand image and market strategy.
• Built a book of High Net Worth Peruvian and Argentinean clients. • Spearheaded market research and drove expansion to other countries in the region.
Swiss Bank providing services for private, corporate and institutional clients. Associate Director – Southern Latin America Team June 2006 – April 2010 • Managed book of USD 130 million in private assets for High Net Worth and Affluent Argentinean clients. • Developed and implemented CRM strategies for improving client relationships. • Focused on client retention and brand building during the 2008-2009 financial crisis. • Increased return on assets for client book by 40 basis points over the course of two years. • Involved in recruitment process at universities for the UBS analyst and summer internship programs. • Selected for multiple focus groups on the improvement of internal processes. Client Advisor – Core Affluent Southern Latin America Segment January 2005 – June 2006 • Assumed management of book worth USD 60 million in private assets of affluent Argentinean clients. Junior Client Advisor – Southern Latin America Team May 2004 – January 2005 • Selected for 18 month JKP (analyst) program in the Private Bank (Wealth Management International).
Best Practices Research firm. Analyst - Treasury Leadership Roundtable August 2003 – May 2004 • Assisted senior Membership Management Team with corporate account management activities.