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- Led the creative development of the RBC Blue Water Project advertising assets for an internal activation engaging 3,000 employees, as well as contributed to the planning and execution of the event - Assisted with the planning and execution of qualitative research groups leading into creative development for a new advertising campaign, developed questions and produced the accompanying materials - Compiled the weekly analytics of key brand measurements, such as aided and unaided brand recall, for all RBC sponsorship pillars and advertising campaigns; performed trend analyses, exploring internal and external factors affecting these metrics - Sourced market research and assisted with planning documents and brainstorming for all RBC sponsorship pillars
- Supported a nation-wide promotional activation for the London 2012 Olympics through social media (content creation, design input) – achieved 80% engagement rate on all content, and a Twitter reach of over 500,000 - Developed a weekly metrics reporting system and distributed the results to senior management - Monitored social media channels on a daily basis – tracking, flagging, and responding to mentions (Twitter and Facebook) -? Created monthly content calendars and created content in both French and English (Twitter and Facebook) - Created a user guide outlining processes for channel creation, community building, content creation, and metrics analysis