Work history
Student
Brand Marketing Intern
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- Led the creative development of the RBC Blue Water Project advertising assets for an internal activation engaging 3,000 employees, as well as contributed to the planning and execution of the event
- Assisted with the planning and execution of qualitative research groups leading into creative development for a new advertising campaign, developed questions and produced the accompanying materials
- Compiled the weekly analytics of key brand measurements, such as aided and unaided brand recall, for all RBC sponsorship pillars and advertising campaigns; performed trend analyses, exploring internal and external factors affecting these metrics
- Sourced market research and assisted with planning documents and brainstorming for all RBC sponsorship pillars
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Skills
- Advertising
- Marketing PR
- Branding
- Brand Management
- Marketing Strategy
- Social Media Marketing
- Communications
- Digital Marketing
Education
MSc Strategic Marketing
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Marketing Major
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