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Alexandra Curley

Digital Asset Management

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  • LevelJunior
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsDigital Marketer - Digital Marketing Strategist - Assistant Art Director


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About me

Highly organised, dynamic and creative individual with extensive experience in multimedia, marketing and print. Exceptional collaborative and interpersonal skills; dynamic team player with well-developed written and verbal communication skills. Always looking to learn and to push creative work to new heights. A self-directed multi-tasker who thrives on creating visually exciting and engaging content while delivering projects on time and within budget. A hands-on approach to the entire creative process means that each project is curated with the utmost attention from inception to delivery.


  • Photoshop
  • French
  • Translator
  • Advanced Final Cut Pro
  • Adobe Premier
  • Art Director on Website
  • Editing with Final Cut Pro
  • Post Production
  • Retouching
  • Adobe CS

Work history


Digital Asset Traffic Manager

The White Company

Nov 2016
  • London, United Kingdom
  • Full Time
  • • Manage, review and approve all retouching of brochure and web imagery. • Prepare strategy for storing, managing and securing the digital assets of the company using the DAM system Celum. • Act as communication point for all image requests and queries and ensure usage rights are integrated into metadata on DAM system. • Advise on retouching cost estimates to ensure budgets and profit margins are maintained. • Improve the standard of TWC imagery on the Selfridges website. This has increased sales (+28% on LY & +23% on plan).


Image Production Executive

John Lewis

Jul 2016 - Sep 2016
  • London, UK
  • Freelance
  • • Managed repro process and colour accuracy for all womenswear imagery for website. • Assisted in designing a systematic procedure for storing and extracting information and maintaining databases. • Liaised with buyers to ensure supplier images were uploaded in a timely manner to meet product launch deadlines.


Digital Marketing Strategist

Capit.el Group

Feb 2015 - Jun 2016
  • Sydney NSW 2000, Australia
  • Full Time
  • Reported to the Managing Director of a boutique development company based in Sydney. Developments include PACIFIC Bondi Beach, consisting of 112 luxury residences, boutique hotel, 5,500sqm of retail. Total end value AUD $450 million. • Commissioned photographers and coordinated with designers to develop consistent visual strategy and established relationships with galleries and photographers to access higher quality images on an exclusive basis. • Managed library of imagery and selected appropriate images for marketing collateral and ensured compliance to copyright images and obtained necessary permissions. • Edited raw photographs using Adobe Photoshop and designed page layouts using Adobe InDesign • Assisted with the location sourcing for photo and video shoots.


Translator and Assistant to Fashion Editor

Paris Modes Tv

Aug 2012 - Aug 2013
  • Paris, France
  • Internship
  • • Produced and translated online editorial content for high-end brands. • Researched and reported on latest fashion trend and provided voice-overs for videos. • Established excellent working relationships with photographers and camera crew and ensured all video production complied with legal constraints. • Assisted in the editing of videos, using Final Cut Studio.



BA (Hons) French and Management (2:1 predicted)

University of Leeds

Sep 2010 - Jul 2014
  • Leeds, United Kingdom