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Alexandra Daisy Ginsberg

Artist, Designer, and Writer.

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  • LevelSenior
  • LocationLondon, United Kingdom
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  • ProfessionsArtist - Design Director - Writer


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About me

Dr Alexandra Daisy Ginsberg is an artist, designer, and writer. Daisy's experimental practice explores values that shape design, science, and emerging technology through the design of objects, fictions, writing, and curating. She works with leading scientists, engineers, artists, designers, social scientists, museums, and industry around the world. Daisy is lead author of Synthetic Aesthetics: Investigating Synthetic Biology’s Designs on Nature (MIT Press, 2014) and in 2017 completed Better, her PhD at London's Royal College of Art in Design Interactions. When we're offered dreams of better futures, she asks: "What is better? Whose better? And who gets to decide?" Daisy received the World Technology Award for Design 2011 and the London Design Medal for Emerging Talent 2012. Her work has twice been nominated for Designs of the Year (2011, 2015), with Designing for the Sixth Extinction described in 2015 as “romantic, dangerous… and everything else that inspires us to change and question the world”. With ten years of expertise in synthetic biology and biodesign, Daisy curated Synthetic Aesthetics (Stanford University/University of Edinburgh, 2010–2013), an international research project between synthetic biology, art, and design funded by the National Science Foundation and the EPSRC, and led the curatorial team for Grow Your Own… Life After Nature, a flagship Wellcome-funded exhibition about synthetic biology at Science Gallery, Dublin (2013–2014). Daisy publishes, lectures, teaches, and exhibits internationally. Her work has been shown at MoMA New York, London’s Design Museum, the Art Institute of Chicago, the Israel Museum, the Museum of Contemporary Art, Tokyo and the National Museum of China, and is in museum and private collections. She has asked audiences at TEDGlobal, PopTech, Design Indaba, and the New Yorker Tech Fest to consider the design of life, and asking: how might we design better?

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Work history


Sep 2013
  • Full Time



PhD Design Interactions

Royal College of Art

Sep 2013 - Jun 2018


MA Design Interactions

Royal College of Art

Oct 2007 - Jun 2009


Special Student/Herchel Smith Scholar

Harvard University

Sep 2005 - Jun 2006


MA (Cantab) Architecture

University of Cambridge

Oct 2001 - Jun 2004



London Design Medal (Emerging Talent)

London Design Festival


World Technology Award (Design)

World Technology Award