Work history
Stylist & PR Account Manager
As a Stylist for Westfield Shopping Centres in Australia, this role included commissioned work across PR, bespoke publishing and events alongside traditional fashion, product and personal styling. This role demanded extremely good knowledge of the fashion industry; strong relationships with brands, high street and luxury retailers and that I represented Westfield at many industry events.
Co-director
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The Al & Annabel Collective is the creative partnership of Annabel Falco and Alexandra Graham, who combined their skill sets and little black book in January 2015 to create an agency encompassing : public relations, styling and publishing.
Defying cookie-cutter marketing methods, A&A delivers clients within the fashion and lifestyle sectors, bespoke and personalised campaigns, fusing traditional media and marketing strategies with experiential activities such as events, activations or influencer outreach campaigns.
With over a decade of industry experience spanning across journalism, styling, public relations, events, advertising and digital management, Al & Annabel have worked with some of the most coveted and reputable businesses, titles and brands in Brisbane and beyond.
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Skills
- Fashion
- Events
- Marketing PR
- Publishing
- Blogging
- Account Management
- Styling
- Excel
- Indesign
- Office
- Photoshop
- Word
- Social Media
- Creative Writing
Education
Journalism
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Bachelor of Journalism