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As a Stylist for Westfield Shopping Centres in Australia, this role included commissioned work across PR, bespoke publishing and events alongside traditional fashion, product and personal styling. This role demanded extremely good knowledge of the fashion industry; strong relationships with brands, high street and luxury retailers and that I represented Westfield at many industry events.
The Al & Annabel Collective is the creative partnership of Annabel Falco and Alexandra Graham, who combined their skill sets and little black book in January 2015 to create an agency encompassing : public relations, styling and publishing. Defying cookie-cutter marketing methods, A&A delivers clients within the fashion and lifestyle sectors, bespoke and personalised campaigns, fusing traditional media and marketing strategies with experiential activities such as events, activations or influencer outreach campaigns. With over a decade of industry experience spanning across journalism, styling, public relations, events, advertising and digital management, Al & Annabel have worked with some of the most coveted and reputable businesses, titles and brands in Brisbane and beyond.
The Press Garage is a multi-service PR agency in Brisbane and Sydney, Australia, providing refreshingly different communications solutions for Australian businesses in the travel, hospitality, lifestyle and property industries. As Account Manager I managed several client campaigns which included traditional PR and media pitching, content creation, events and social media and digital management.
I come from a background of fashion journalism where I began my career working through the roles from intern to digital manager for Australian publishing and media organisation, Style Magazines. During these years, I gained a wealth of experience working with luxury fashion brands, major advertisers and brand partners, as well as my key editorial responsibilities including researching, curating and editing fashion content, managing photo shoots, writing and developing features and managing all digital platforms including CMS, social media and email marketing platforms.
Bachelor of Journalism