Work history
PR Assistant
• Building and maintaining relationships with national journalists and communicating with them on a day-to-day basis; ensuring all requests for samples and images are met
• Hosting showroom appointments
• Hosting VIP & fashion blogger store appointments
• Hosting breakfasts with key members of press
• Co-hosting and contributing to our seasonal press days
• Generating press mailers on a weekly basis and sending to national and international press
• Putting forward all ideas for the creative content of each mailer, designing them on PowerPoint and writing the supporting copy
• Managing and mentoring our PR interns (who change on a monthly basis), ensuring they are all trained on our systems and can provide administrative support when required
• Liaising with buying teams for samples
• Organising and hosting monthly breakfasts with buying teams
• Overseeing all areas of sample management
• Monitoring all press coverage and calculating advertising values (manually & via Gorkana clippings agency)
• Creating monthly press reports using Excel and PowerPoint
• Managing the press contact databases
• Raising purchase orders
• Recording departmental expenses on the departmental card
• Presenting our coverage highlights for the month to key personnel across the company
• Organising flagship store appointments & the showroom diary
• Executing gifting initiatives to key members of fashion press
Skills
- Fashion
- Events
- Marketing PR
- Theatre
- Excel
- Indesign
- Office
- Photoshop
- Powerpoint
- Word
Education
English
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BA HONS