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Alexandra Hill

PR Assistant

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  • Fashion
  • Events
  • Marketing PR
  • Theatre
  • Excel
  • Indesign
  • Office
  • Photoshop
  • Powerpoint
  • Word

Work history


PR Assistant


Sep 2015
  • • Building and maintaining relationships with national journalists and communicating with them on a day-to-day basis; ensuring all requests for samples and images are met • Hosting showroom appointments • Hosting VIP & fashion blogger store appointments • Hosting breakfasts with key members of press • Co-hosting and contributing to our seasonal press days • Generating press mailers on a weekly basis and sending to national and international press • Putting forward all ideas for the creative content of each mailer, designing them on PowerPoint and writing the supporting copy • Managing and mentoring our PR interns (who change on a monthly basis), ensuring they are all trained on our systems and can provide administrative support when required • Liaising with buying teams for samples • Organising and hosting monthly breakfasts with buying teams • Overseeing all areas of sample management • Monitoring all press coverage and calculating advertising values (manually & via Gorkana clippings agency) • Creating monthly press reports using Excel and PowerPoint • Managing the press contact databases • Raising purchase orders • Recording departmental expenses on the departmental card • Presenting our coverage highlights for the month to key personnel across the company • Organising flagship store appointments & the showroom diary • Executing gifting initiatives to key members of fashion press




Goldsmiths, University of London

Aug 2008 - May 2012