Alexandra Ioana Scafariu

Web Content Manager/Project Manager

  • LocationLondon, United Kingdom



  • Fashion
  • Advertising
  • Film
  • Photoshop
  • Cms
  • Social Media
  • CMS Experience
  • Social Media Content Management

Work history


Web Content Manager & Project Manager


Feb 2015


Digital Content Manager

Sanoma Hearst Romania

Mar 2011 - Feb 2013
  • Recruited by this major publishing company operating 10 web-based magazines to train and supervise a team of 10 junior editors in developing content for online v. print and producing PowerPoint presentations. Assumed authority for reviewing all written material and providing feedback, guidance, and recommendations to optimize traffic flow to each site. Collaborated with numerous brand-name companies representing a variety of sectors to obtain vouchers, gift cards, and other promotions for inclusion in web-based contents while monitoring user participation and winner selection. Authored and distributed internal newsletters providing information on website updates on a daily and monthly basis in addition to monitoring content posted online to determine future content development strategies based on traffic. Created brand new creative and promotional content for social media feeds, including Facebook, Twitter, and Pinterest and gained considerable experience in online photo editing technology. Maintained in-depth knowledge of accessibility, usability, and search engine optimization in the context of web content while delivering a wide variety of web-based projects, including newsletters, and online research reports. Collaborated with the editing, marketing, and design teams to coordinate site content, style, and appearance and used various web content management systems to analyze and report traffic and readership statistics. Produced editorial and communication plans for third party promotional activities and published reviews, previews, and articles on a diverse array of topics while additionally managing usability and accessibility testing.


Senior Web Editor

Active Soft Bucharest

Mar 2008 - Mar 2011
  • Brought on board with this web publisher to provide written reviews of various news, lifestyle, and entertainment topics using Macromedia Dreamweaver. Received assignments from supervisors, researched information sources, communicated with community members, medical professionals, political officials, and artists to gather relevant content.



Bachelor of Arts in Journalism

Faculty of Journalism and Mass Communication, University of Spiru Haret, Bucharest, Romania

Sep 2006 - May 2009