Alexandra Kafka

Graduate Business Consultant

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  • LocationLondon, United Kingdom

Projects

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About me

 

I am extremely self-motivated professional with a can-do attitude and extensive people management skills. Experienced in the media and communications, client service management and FMCG sectors. Problem solver, self-starter with a capability of creating a personal impact on my clients and an infectious enthusiasm for branding development

Skills

 

  • Advertising
  • Events
  • Marketing PR
  • Branding
  • Promotions
  • Brand Management
  • Direct Marketing
  • Events PR
  • Market Research
  • Marketing Strategy
  • Project Management
  • Communications
  • Critical Analysis
  • Creative Marketing
  • And Presentation Skills
  • Excellent Time Management and Organisational Skills

Work history

Currently

Account Services Consultant

Arnold/dasilva Immigration Logistics London

Sep 2013
  • o Client Service Management: managed a diverse range of global HNW clients, effectively running >500 appointments o Networking: kept connections with existing clients. Representing Arnold/Da Silva as ambassador at external events o Stakeholder management: handling multiple stakeholders, incl. representatives of legal counsels, embassies, public agents o Logistical support: fielding inquiries, coordinating meetings, and arranging the appropriate briefings o HR management: managed the induction processes of new employees • Main results: achieved 50% increase in receiving positive client feedback due to my methodical approach to problem solving. Succeeded in winning Representative Person of the Year having exceeded all targets by an average of 25% • Selected clients: Laurent Devine, Goldman Shacks, Bloomberg, KPMG, JP Morgan, Unilever, Google

2015

Media & Communication Internship

Reload Greece London Business School

May 2015 - Oct 2015
  • o Fundraising: developing the strategy to approach investors, as well as crowd funding communication strategy o Media: developing relations with media to raise awareness of the public. Liaising with journalists o Digital marketing: conducting marketing campaigns and monitoring response rates. Managing the organization's website • Main results: exceeded one of our main marketing targets by increasing the number of attendees by 25%

2013

Advertising Account Planner Assistant Junior Consultant

City Media

Jan 2011 - Aug 2013
  • • o Client management: dealing with existing and potential customers’ media needs o Campaign management: Managing integrated and matrixed marketing campaigns with budgets of +€70k o Organisation of annual PR campaigns and events o In-depth consumer analysis: aiming to determine the image/demand of the client business brand • Main results: brands PR campaign budget up 10% YoY (€20K)

2010

Account Service Agent

Alpha Bank

Aug 2009 - Apr 2010
  • o Client management: assisted in opening new accounts and helped in developing outstanding customer service o Client consultant: advising customers on financial products such as bank credit/debit cards and different types of loans

2010

Promotions & Events Coordinator

Backstage Ltd LA Pomme

Jan 2007 - Jan 2010
  • o Event planning: planning a range of large-scale events such as promotional events and festivals o Operations coordinating: liaising and negotiating with suppliers. Conducting a follow-up analysis of events o HR management: ensuring relevant staff is available for the events and promotional activities o Stakeholder management: building strong client and sponsor relationships. Assisting with contract negotiations o Project management: preparing and managing event and promotional budgets • Selected clients: Bacardi, Martini, Absolute, Coca Cola, Phillip Morris, Kellogg’s, Kaiser, Baileys, Guinness, Smirnoff

Education

2015

Strategic Digital Marketing

City, University of London

Sep 2015 - Dec 2015
  • content marketing, positioning, situation analysis, SEO, PPC

2014

MA in Cultural Relations Policy and Diplomacy

Goldsmiths University of London

Aug 2013 - Aug 2014
  • Interdisciplinary programme consisting of courses in the place branding, cultural sustainability, politics, and business

2013

BA in Marketing

Alexander Technical Vocational Institute, Greece

Feb 2007 - Aug 2013

    Awards

    2015

    Employee of the year 2015

    • Arnold Da/Silva Company