Alexandra Kinde

Alexandra Kinde

Global Marketing & Communications ManagerLondon, United Kingdom
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Pip Jamieson
Andrew Stainforth
Christian Kinde
Alexandra Kinde

Alexandra Kinde

Global Marketing & Communications ManagerLondon, United Kingdom
Work history
    Miista logo
    Miista logo
    International Communications ManagerMiista
    London, United KingdomFull Time
    Swarovski logo
    Swarovski logo
    Communications & Marketing ExecutiveSwarovski
    London, United KingdomFull Time
    Build and maintain strong relationships with fashion and jewellery talents through sponsorships special projects and films Implementation of the fashion week programme, which includes applications, product presentations, contracts, critical paths, PR collateral, briefs and PR plans Manage complete event organisation of fashion related institutions, high profile fashion exhibitions, store events and local events including press launches, press days and exclusive PR dinners. Including the following: Fashion Awards, London Fashion Week, London Fashion Week Men’s, Graduate Fashion Week and Central Saint Martin’s shows Managing Fashion Communications Assistant and Product Coordinator Production and update of PPT presentations, critical paths, retro-planning’s and strategy documents for all projects Production of contracts and briefings for filming companies and photographers Managing social & digital strategy for all Fashion projects Liaise with Product Coordinator in Corporate Branding & Communication office and product development team in Austria Liaise with Global communication teams and Swarovski Business Units to ensure projects achieve maximum results and drives brand awareness and/or sales Regular sourcing of fashion designers, filming companies, illustrators, innovators and photographers to support projects, with state-of the art services and at the most competitive rate Liaise and brief alongside Head of Communications filming & photography companies, presenters, show producers and bloggers during fashion weeks Creation of collateral including seasonal elookbook, press releases, microsite content, collating sketches, images, quotes Research and recommend new industry partners, identifying opportunity’s that help position Swarovski as a brand at the forefront of the fashion industry Liaise with stylists to coordinate fashion pieces send outs to photoshoots Track & analyse media coverage and social media results per project on regular basis Maintain designer relations throughout the season and beyond Work with Head of Communications to forecast annual budget requirements Help identify and negotiate for best rates for filming, & photography companies
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Skills
  • Communications
  • Marketing
Education
    T
    T
    BAThe University of Newcastle
     - Newcastle upon Tyne, United Kingdom
    Combined Honours degree in History of Art and History