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Alexandra Leo

Marketing Executive

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  • Fashion
  • Advertising
  • Events
  • Marketing PR
  • Promotions
  • Email Marketing
  • Events PR
  • Market Research
  • Marketing Strategy
  • Social Media Marketing
  • Communications
  • Excel
  • Illustrator
  • Office

Work history


Marketing Executive


Jul 2015
  • PR • Write project and business-focused press releases • Support the business development managers and directors in producing compelling PowerPoint presentations • Identify and write feature articles for key industry publications • Develop relationships with journalists and client press departments Events and Exhibitions • Research and book event space following briefing guidelines • Create and revise stand layouts for each event to ensure maximum visibility • Organise stand freight, furniture, literature and promotional items in line with the Company’s branding guidelines • Manage the stand at key events • Propose new ideas to improve the event planning and implementation process • Book hotels and travel in relation to the organised events • Book and prepare delegate passes • Keep track of event related expenditure/invoices • Coordinate the BDMs, marketing team, and Directors as required • Coordinate with our overseas Sales Agents Marketing Administration • Keeping the website content up to date • Maintain for marketing and business development team • Collate marketing data for monthly board report • Liaise with external service providers i.e. printers and agencies • Catalogue the project photo library • Administer the marketing budget • Manage the Outlook events calendar • Create and update event-related website content • Assist the Sales Director with tasks or projects to help with the day-to-day smooth running of the marketing initiatives



English Literature, Media and Journalism

Cardiff University

Aug 2012 - Apr 2015