Marketing @ Nike. Music lover and DJ, mixes @ soundcloud.com/lexonthedecks. Editor of Cleopatras Worldwide - a publication working to get accurate and powerful advice into the hands and hearts of ambitious women. X.Locked Pro Plan feature
Working on clients including Uber, British Airways and Costa, I am responsible for the day-to-day development of creative communications for these Global brands. This includes: digital banners, OOH, film, radio, social (influencers), print, and website assets. In addition, I was the sole Client Manager on a Customer Experience Mapping digital tool for IKEA. Highlights: - AM on the winning pitch for the Global Absolut Vodka account. - Developed ‘BBH Bootcamp’ training scheme for Account Executives. - AM on the Brand Launch campaign for Uber UK (EMEA to follow).
Managing and adapting the creative campaigns of international clients including Axe (Lynx) and Mentos (PVM). Predominantly working with television media, this was a production heavy role working with global clients and creatives.
: Working within a team of four Account Handlers to launch all local communication for the Samsung Australia account. Responsibilities included: briefing creatives, managing client, ownership of media plan, tracking finances and timelines. I gained exposure to large, multi-channel campaigns, independently managing digital, print, social and hype reels. Highlights: - Awarded internal quarterly cup for Account Management. - Organised a stellar Christmas party - Worked on “Celebrity Tantrums” (Tab S2 Launch, 2x Silver Cannes Lions)
Joined this agency full time after graduation. Responsibilities included: researching new business opportunities, liaising with clients, in depth competitor reviews, pitch preparation, debriefing creatives, expenses, reporting into the founding partners. Completed the IPA graduate training programme, Ad Academy, at the same time.
Production and Administration Assistant helping coordinate a national tour, producing a marketing materials booklet, assessing the budget and conducting interviews with the cast.