Alexandra Moskalenko

Press and PR Officer

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  • LocationLondon, United Kingdom

Projects

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Skills

 

  • Advertising
  • Film
  • Marketing PR
  • Visual Arts
  • Film Production
  • Final Cut Pro
  • Project Event Management
  • Press Release Writing
  • Press Relations
  • Strategic Creative Vision
  • Curating Art Exhibitions

Work history

Currently

Press & PR Officer

The National Gallery

Apr 2010
  • • Generate positive media coverage for the National Gallery’s exhibitions and activities and help deliver an effective corporate communications strategy. Organise press views, press conferences, briefings and press trips. • Devise and implement media strategies for major exhibitions. • Report on PR campaign and activity. • Deputise for the (part time) Press Manager as required. • Liaise with film crews as required – including arranging interviews, producing schedules, preparing contracts, liaising with Picture Library. Responsible for the production of B-rolls for broadcasters worldwide. • Prepare press releases in liaison with the relevant gallery teams, sponsor, and other interested parties for exhibitions and major events. • Brief and liaise with the Creative team to produce collateral content for use in PR and press campaigns. • Brief social media officer on adequate response to controversial issues. • Reputation and crisis management. • Research and develop contacts with National, Regional and International media and influencers in order to maximise coverage opportunities for the National Gallery.

2010

Marketing Manager

The Fan Museum

Jun 1995 - Jun 2010
  • • Devised and implemented Marketing/Branding and audience development strategies which led to The Fan Museum being voted “Best Small Visitor Attraction of the Year” by Visit London (2006) and Visit Britain (2007) and commended for its innovative marketing and commitment of staff. The museum also subsequently obtained a Royal Patron in 2008. • Managed the media relations and print production of all promotional materials (press releases/packs, leaflets, posters, catalogues, invitations, direct mail) and distribution. • Created (with appointed designer) the website and produced/sent the e-newsletter. • Negotiated/Bought advertising space and designed adverts. • Developed a database of press, travel and trade contacts. • Developed special offers and promotions with relevant magazines and tourist guides. • Maintained and developed budgeting procedures and administration processes (for invoicing, keeping track of marketing expenses, and visitor numbers for example) to assess the effectiveness of the marketing campaigns. • Researched new audiences/market segments as and when necessary. • Worked with corporate and private clients, Trustees, council officers, suppliers and agencies (managing/supervising the caterers, briefing the designers) and other stakeholders. • Acted as The Fan Museum’s representative at external meetings with other museums and organisations within Maritime Greenwich - A World Heritage Site, at trade shows and exhibitions and as the first point of contact for all marketing related enquiries. • Devised fundraising and development strategies (searching for sponsors and partners for joint marketing activities). • Organised/managed more than 400 events ranging from intimate wedding receptions to fundraising events (during the Imperial Fans from the Hermitage exhibition) and an antique road show with Bonhams Auctioneers. Devised and managed (with the Director/Curator) a fan design competition for children.

2009

Film Director

Freelance

May 2001 - Jun 2009
  • • Produced and directed (as well as filmed and edited) the documentary feature film “Tea Time” www.teatimemovie.com (2003-2007) which was sponsored by PG tips and entered in the Bafta Awards 2009. Managed the distribution and all the media relations and associated promotion. Interviewed on BBC London News and ITV London Tonight. • Produced and directed the short documentary film Tattoos, commissioned by the National Maritime Museum, Greenwich, for the “Skin Deep” exhibition (22nd March – 30th Sept 2002). Interviewed about the film and the exhibition on BBC Radio Four.

Education

1995

Economics, Communications, International Trade Law

Institut Superieur DU Commerce, Paris

Aug 1991 - May 1995
  • One of the top 10 Business schools in France