Alexandra Randegger

Content Development Manager



  • Advertising
  • Digital Media
  • Direct Marketing
  • Marketing Strategy
  • SEO
  • SEM Search Engine Marketing
  • Content and Media Writing
  • Affiliate Advertising

Work history


Content Development Manager

IAC Publishing Labs

Jun 2014
  • - Manage content partners such as Amazon, Das Örtliche and - Create monthly content for homepage and social media - Evaluate user experience and develop marketing strategies to improve traffic and revenue - Optimise homepage in collaboration with product development and engineering teams - Manage social media accounts, create posts, replies and updates - Analyse website performance, trending searches and carry out competitor research - Localise international domains and user interfaces - Liaise with agencies and partners to explore ways of expanding business - Planning and implementing website localisation strategies for UK & international domains


International Project Coordinator

Medicys Ltd

Aug 2013 - Mar 2014
  • - Identified and recruited respondents for medical surveys - Conducted telephone interviews with healthcare professionals - Screened potential candidates via phone - Conducted extensive market research on healthcare landscape - Handled multiple projects simultaneously - Planned and scheduled interviews, mailings and incentive payments


Business Apprentice

Publicitas International Basel

Jul 2010 - Jul 2013
  • - Advised customers in person, via phone and mail - Edited, scheduled and processed print and online ads - Assisted editorial department with research and writing of feature articles - Proof-read and edited advertisement texts and promotional articles - Generated offers and orders via CRM systems




Handelsschule KV Basel

Jul 2010 - Mar 2013
  • Apprentice