Work history
Marketing Manager
Your Sommelier is an independent online wine retailer that offers the finest French wines and Champagnes at affordable prices.
- Definition of long-term strategic goals (positioning, SWOT, values) and brand guidelines for the company
- Strategic thinking on how to tempt customers and attract attention, maximise the sales and make the brand as profitable as possible
- Creation and implementation of marketing tools (social media, newsletters, brochures, DM, web banners, press releases, events – wine tasting, fairs…)
Senior Account Manager
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Support to Account Director in managing a European client (BMS; business worth £5M)
- Responsible for leading and developing the relationship across multiple client stakeholders
- Monitoring and analysing a brand and competitors performance to identify Strengths, Weaknesses, Opportunities and Threats.
- Planning and implementing above and below the line advertising materials to support the Sales Teams, from creative brief to in line with marketing plans and brand strategy (web banners, print brochures, events, eBooks, DM, press ads)
- Responsible for planning and delivering several events in Europe in partnership with the client’s marketing team (delivery of projects from proposal right up to delivery, management of supplier relationships, travel on site and post-congress analysis). I became the ‘brand champion’
- Overall responsibility for brand management and corporate identity (ensuring global strategy and key creative messages are implemented/adapted in 24 local markets)
- Responsible for conducting meetings on a weekly basis and attending key business events in line with business deliverables
- Accountability/commercially responsible for the account (projects reconciliation and quarterly budget forecast)
- Campaigns performance analysis on brand awareness/sales volume/spontaneous brand recognition (follow-up calls/emailing)
- Direct reports: one account manager, one account executive
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Skills
- Advertising
- Promotions
- Corporate
- Account Management
- Brand Management
- Client Services
- Market Research
- Marketing
- Problem Solving
- Project Management
- Social Media Marketing
- Coordination
- Event Execution
- Communications
- Relationship Management
Education
Communication and Marketing Master Degree
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Communications
Management Degree in Spanish and French
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Marketing Management