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Alexandra Sedo

Alexandra Sedo

Graphic DesignUnited Kingdom
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CONSTANTIN Prozorov
Alexandra Sedo

Alexandra Sedo

Graphic DesignUnited Kingdom
Professions
  • Graphic Designer
LevelMid Level
About me
I'm a Brazilian-French based in the UK currently working as a full time designer at Flocc. * ISTD (International Society of Typographic Designers) * D&AD New Blood (shortlisted) * Arts & Design Excellence Awards 2016 & 2017
PostsProjectsExperienceTeam
Projects
  • Connect Cambridge
    Connect CambridgeVisual identity concept for a networking organisation based in Cambridge.
  • Nivi London
    Nivi LondonA full brand identity, encompassing creative strategy, visual identity design and implementation on print and digital media, photography, copywriting, bespoke iconography, website UX and UI.
  • Merry Oak Timberworks
    Merry Oak TimberworksBrochure design (including production management) and photography for the timber framing company based in Norfolk.
  • IROPI — Institute for the Recognition of Peripheral Interests
    IROPI — Institute for the Recognition of Peripheral InterestsA publication and visual identity for the research project by Warren Harper and James Ravinet.
  • Aura Anjo — Visual identity
    Aura Anjo — Visual identityAura Anjo do readings for their customers using the Aura-Soma technique, leaving the customers with a necklace custom made by Diane Goossens which represent their reading and using the colours chosen.
  • The Belgravian — photoshoot campaign
    The Belgravian — photoshoot campaignAssistant for the campaign by Nick Thompson (Photography), Gabriella Splendore (Styling), Maria Koniecza (Modeling), Fabio Gomes (Hair and Makeup).
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Work history
    F
    F
    DesignerFlocc
    Norwich, United KingdomFull Time
    My role as a designer at Flocc involves taking part in the creative strategy for projects overall; brand and visual identity design; Information Architecture, UI design and working alongside web developers during development of a website; design for printed matter and digital media; knowledge of social media paid ads guidelines; Due to the ‘flat’ hierarchy structure at my current place of work, I have gained experience in client relationship and project management. This has increased my understanding of scoping, estimating cost and time and liaising with internal and external collaborators.
    V
    V
    Graphic designerVirgin Wines
     - Norwich, United KingdomFull Time
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Skills
  • Typography
  • Publishing Design
  • Screen Printing
  • Adobe Indesign/illustrator/photoshop
  • Adobe XD
  • Piano
  • Visual Identity
  • Creative Stragegy
  • UI Design
  • Information Architecture
Education
    University of Westminster logo
    University of Westminster logo
    BA Graphic Communication DesignUniversity of Westminster
     - London, United Kingdom
    1st Class Honours
    C
    C
    BTEC Extended Diploma in Art and DesignCity of Bristol College
     - Bristol, United Kingdom
    Graded Triple Distinction Star (D*D*D*)
Awards
    D&AD logo
    D&AD logo
    D&AD New BloodD&AD
    Shortlisted – 2017
    International Society of Typographic Designers (ISTD) logo
    International Society of Typographic Designers (ISTD) logo
    Visualising Music: Einstein on the BeachInternational Society of Typographic Designers (ISTD)
    An answer to the brief given by the ISTD using typographic elements to visualise Philip Glass’s 'Einstein on the Beach'. I developed a typographic system which enables one to read and play music. Parallel to that, the photographic compositions denote a music conductor’s baton in motion. The large number of pages represents the five-hour-long and un-intermitted play.
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