Alexandra Wächter

Senior Producer / Event Director

Level
Senior
Location
London, United Kingdom
Availability
Locked Pro Plan feature
Professions
-

Projects

Projects credited in

Companies I’ve worked with

  • Avantgarde

    Avantgarde

    • Marketing & PR
  • Imagination

    Imagination

    • Advertising
  • Mission Media Ltd

    Mission Media Ltd

    • Marketing & PR
  • F

    Ford Motor Company

    Work history

    Currently

    Senior Producer

    Mission Media Ltd

    Jun 2019
    • London, United Kingdom
    • Freelance
    • • Multi-client servicing; Coca-Cola GB and Netflix • Overall responsibility for delivery of Coca-Cola x Stranger Things Arcade Pop Up in a 4-week lead time • Implementation of campaign objectives, on time and on budget • Control of project(s) workflow through internal departments • Direct report to Operational Board

    2019

    Event Director

    George P. Johnson

    Dec 2018 - May 2019
    • London, United Kingdom
    • Full Time
    • • Senior level client servicing • Campaign planning, scoping and delivery • Control of project(s) workflow through internal departments • Line manage project delivery teams • Direct report to Operational Board • Overall responsibility for delivering IBM’s campaign objectives, on time and on budget • Uphold agency core values

    2018

    Senior Creative Producer

    Imagination

    Sep 2017 - Nov 2018
    • London, United Kingdom
    • Freelance
    • • Onsite Creative Event Producer for Go Faster Productions, a Ford Motor Company immersive experience in London, Paris, Madrid, Barcelona • Overseeing daily operations and overall set operations • Coordinating technical and production aspects of the set • Directing staff, talent and actors/actresses

    2018

    Project Lead

    TRO Group Ltd

    Feb 2017 - Aug 2018
    • London, United Kingdom
    • Freelance
    • • Key contact and overall responsibility for the success and implementation of the BMW project • Ensuring the client achieves their event objectives and ensure partnership agreements are maintained throughout • Report directly into Client Services Director • Delegate to a team of 6 from Creative Producers, Production and Account Executives • Status reporting • Key budget holder • Creative briefings • Supplier and partnerships management • Measurement of KPIs • Coordinating and directing all areas of technical and production

    2016

    Senior Project Manager

    Avantgarde

    Nov 2016 - Dec 2016
    • London, United Kingdom
    • Freelance
    • • Internal operations of the first UK IQOS store (brand of Philip Morris Limited) • Liaising and preparing required documents with H&S officers • Store and field staff recruitment and training - first pool of 15 recruited • Status reporting • Working closely with the creative and production team • Managing multiple stakeholders across internal client departments and markets • Taking an active, senior role and second in command to Client Services director • Preparing contingency plans and control of processes • Accurately brief suppliers to ensure quality and standards are maintained and the best cost is negotiated

    2016

    Senior Account/Project Manager

    TRO Group Ltd

    Apr 2015 - Sep 2016
    • London, United Kingdom
    • Full Time
    • • Porsche Events Produced Include: Porsche Sneak Preview Public Events • BMW Events Produced Include: 7 Series Regional Closed Room Launch events in UK and Scotland Americas Cup 2015 & 2016 Goodwood Festival of Speed 2016 Formula E 2015 and 2016 Six Nations Rugby 2016 IOD at Royal Albert Hall 2015 Corporate Track Day at Kempton Park Montblanc for BMW 2016 Celebration at Somerset House

    2015

    Account Manager

    Infrared experience

    Oct 2011 - Apr 2015
    • London, United Kingdom
    • Full Time
    • • Travel programme design and implementation for a range of the world’s best B2B, B2E and B2C travel reward programs • Successfully created, pitched and executed an incentive for AB InBev Germany for a group of 25 employees to Brazil. The strong relationship I built, resulted in repeat business for a group of 34 in Mexico for 2016 • For the 2014 FIFA World Cup Brazil designed itineraries surrounding match days, managed bespoke travel arrangements for client delegates from Germany and China, designed and project managed security detail for all guests and online booking portal, hosted groups including celebrities on the ground and programme design for competition winners. All guests were based at the custom branded ‘Bud Hotel’, a unique brand experience situated on Rio’s iconic Copacabana beach and home to all 1750 guests during the tournament • Booking activities, travel and VIP excursions for high profile celebrities and crew during 2104 FWC • On the ground cover for lead Account Director at the UFC Stockholm • Managed from tender to post event review an event space to cater for more than 500 invited guests for Stella Artois’ at The Wimbledon Championships in 2013 and 2014. Designing an inviting, custom branded unit to host networking and product sampling and sales • On the ground cover for lead Account Director across London based Adidas Consumer Programme 2012 including client servicing and stakeholder management • Hosting, logistics planning, merchandising and budget control for up to 200 people per day for the McDonalds Youth programme ‘Champions of Play’ at the London 2012 Olympic Games • Itinerary development and implementation of senior stakeholder reward programme for Mars at the Euro’s 2012, Ukraine – all F&B bookings, match day tickets, transportation and communication • Regional programme manager for the McDonalds Player Escort Programme across Poland during the Euro’s 2012 – 500+ children and guardians intricately managed from invitation through to match day • Staff Manager at the FA Cup 2013 London responsible for staff management on the ground and overseeing guest management and logistics for a number of non-league football team competition winners from across the world. The Cumberland Hotel was the base for all guests and home to an exclusive Budweiser Lounge for all teams to enjoy throughout their stay • Itinerary management for senior stakeholders and partners liaison with third party suppliers and sponsors at the Sony Open Tennis 2012 and 2013, Miami