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Started a MA at Central Saint Martins (University of the Arts London) in Applied Imagination in the Creative Industries, looking for a career as an Ad Account Planner, Branding/Advertising, this MA is developing a great deal of independent research, interventions and a wide range of creative skills. Just arrived from Brazil where I was coordinating an in-house agency in charge for all advertising and communication of Jaguar, Land Rover and Kia in Rio de Janeiro. This agency belongs to a larger group called Atmosphère Branding, a company that I worked with for the last 3 years and took part of important projects where I could use all my ability to deliver creativity and strong sense of esthetic, harmony and taste. At Atmosphère Branding and Consumer Insights, the core business was to challenge companies to think about their Brand Personality, Market Positioning and Visual Strategy. Also help companies to better understand their relationship with consumers and the market, providing deep Consumer Insights. I was honored to work with companies like Land Rio, Jaguar Land Rover dealer in Rio de Janeiro. And with our associate, Archetype Discoveries Worldwide who we've been working with some of the most important brands in Brazil among different business activities including Energy, Fashion, Car industry, Beauty, Environment, Retail. Along with my colleagues I could experience this unique methodology of psychology, cultural anthropology, biology, and advanced learning theories to uncover hidden cultural forces, unspoken or unrecognized needs that determine how a culture will behave and react towards a specific concept, service or product.
Working at an in-house ad agency, making ads as Art Director and events for Jaguar, Land Rover, Audi and Kia exclusive representatives in Rio de Janeiro Performing works of Culture Codes, branding, focus group research based on the techniques of Archetype Discoveries Worldwide created by the marketing consultant Clotaire Rapaille. Production and organization of field research (Consumer Insights) for Sky TV in Rio de Janeiro, leading Team Sky to visit customers trough the state. Worked with some of the most important brands in Brazil among different business activities including Fashion, Car industry, Beauty, Environment, Retail. Designed "Brand Books", books that guide and solidify a branding work along with a brand, delivering a guideline for companies like Richards, Sky TV, Natura Firmenich, Land Rio - Land Rover, Embelleze, Outer Shoes and Andrea Marques.
Advertising GeoInter work in order to sell consulting services to Cabinda Province, Angola. Advertising GeoInter work in order to sell various types of works to entrepreneurs of Cabinda. Advertising of Cabinda Government city urbanization for the rest of the country, either for the Government and population.
Apply your imagination by framing an original and personal research project and question existing assumptions and boundaries in one or more of the creative disciplines. Investigate your ideas through a series of real-world interventions and obtain feedback from end-users and key practitioners.
Course offered by Miami Ad School / ESPM for those who want to enter into the world of ad-planning.
Degree in Social Communication in Advertising at Estacio de Sa University Campus Tom Jobim - Rio de Janeiro.