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Alexandre Rodrigues

Strategy Director & Managing Partner

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  • LevelSenior
  • LocationOeiras, Portugal
  • AvailabilityLocked Pro Plan feature
  • ProfessionsAccount Manager - Founder & Executive - Marketer

About me

An experienced leader with demonstrated accomplishments in strategic marketing, brand management and team building based on work for recognized consumer brands and leading B2B organizations. A professional path developed in an international context, spanning multiple markets such as Africa, Europe, Middle East and South America, achieving many goals focusing on success like developing & managing new business and also recovering business such as advertising and strategic marketing agencies.


  • Advertising Agency
  • Account Manager
  • Account Management
  • Brand Management
  • Marketing
  • Strategic Planning
  • Executive
  • Creative Thinking
  • Business Developement and Sales

Work history


Strategy Director & Managing Partner

W5 Europe

Dec 2009


Startegy & Business Director

W5 South Africa

Dec 2007 - Nov 2009
  • Main Functions: ? Head up the Strategy & Business Department, manage and develop marketing strategies for clients, in Southern Africa markets; ? Acquire new clients and manage the existing client platform by increasing annual sales revenue; ? Strategic project and account management, including executing and managing endorsement deals on behalf of the clients; ? Setting out detailed forecasts against which resource can be planned; ? Ensuring all project activity is delivered within timeframe and to highest standards - taking responsibility and accountability for all internal resources and costs used on client work; ? Preparation of presentations / communications. ? Monitoring of industry news/trends/research and commercial activity in all business sectors. ? Conception and development of a wide range of business strategies to all agency’s clients. ? Identification of potential clients and partners, lead sales negotiations. Main Achievements: Developed and managed the pitching to win the following accounts: ? Virgin Mobile (South Africa) BTL plan nationwide. ? Coca-Cola (South Africa) promotional materials and brand activation. ? J&B (South Africa) BTL program nationwide. ? ABSA brand activation in the football industry. ? Sasol BTL plan. ? Nissan South Africa BTL plan.


Managing Director


Dec 2004 - Nov 2007
  • Main Functions: ? This marketing group has operations in, Angola, Mozambique and South Africa. ? Managed the group business, namely the offices in South Africa and Mozambique. ? Conducted multiple bidding processes for public tenders in Mozambique, Angola and South Africa. ? Developed all marketing strategies, and all sales strategies. ? Developed and managed all institutional contacts, and clients’ account acquisition. ? Identification of potential business strategies. Main Achievements: Conducted wining pitches and managed accounts for TTL strategies with the following clients: ? Unilever (FMCG); ? mCel – (rede móvel de Moçambique)); ? UNOMOZ (United Nations Mozambique Mission); ? AIDS Council (Mozambique); ? Aspen South Africa (OTC account); ? Grupo Soeiro (Heineken, Vista Alegre; Sala CIP). ? Grupo MBS (Mozambique); ? Electricidade de Moçambique; ? Cervejas de Moçambique (SAB Miller); ? Millennium bim - Banco Internacional de Moçambique; ? Monaso - Rede Moçambicana de Organizações contra a SIDA; ? LAM – Linhas Aérea de Moçambique. Successful biddings of public tenders: ? CFM – Caminho-de-ferro e Portos de Moçambique; ? Aeroportos de Moçambique / Mozambican Airports Company; ? ACE – Consultores; ? Universidade Agostinho Neto, Luanda, Angola; ? Telkom. BTL Strategy Plan; ? Developed and implemented the Boktown concept, for South Africa Rugby Union, aiming SA rugby fans during the Rugby World Cup in 2007.


Marketing Executive FIVB Beach Volleyball World Tour

Fédèration Internationale de Volleyball

Feb 2002 - Nov 2004
  • Main Functions: ? Reporting to the FIVB Beach Volleyball Director and to the FIVB Marketing Director, responsible for developing the strategies for the FIVB Beach Volleyball World Tour stages, by studying the proposed markets with the local promoters in order to determine its sustainability regarding the FIVB Brand values and goals. ? Travel to all FIVB Beach Volleyball World Tour stages, evaluate and co-manage each stage with the local promoter. ? Rights management of all FIVB Beach Volleyball World Tour sponsors. ? Conducted negotiations with local government authorities. ? Production plan management with local TV broadcaster Main Achievements: ? Developed and implemented a strategy which expanded FIVB Beach Volleyball World Tour to new markets, such as Macao, Hong Kong, Thailand, and South Africa Acquired new sponsors like Swiss-giant Swatch and reach a wider TV broadcasting plan.


Junior Officer

Portuguese Army, Airborne Regiment

Dec 1995 - Dec 2001
  • Main Functions: ? Companhia de Precursores Aeroterrestres (Portugal Pathfinders Company) ? NATO’s Response Force – High Readiness Force (Land)


Marketing Assistant

ACP Sport

Oct 1993 - Nov 1995
  • Main Functions: ? FIA* Rally de Portugal sponsors account management. *Fédèration Internationale de Automobile, world governing body



Business Administration

University of Cape Town, Graduate School of Business

Jan 2007 - Nov 2007


    International Relations

    Universidade Lusíada

    Sep 1993 - Jul 1998
    • Bachelor of Scinece (Honours)