Passionate Art Graduate, who loves to lead projects that positively impact visual communications. Successfully managed internal and external communication projects at Thomas Cook, particularly the implementation of a newsletter – increasing colleague engagement; and the redesign of the Wedding Pack process – improving customer experience. Earned valuable administration and design experience within Thomas Cook, with skills to transition to a new role as a social media executive. Since obtaining an MA Degree in Fine Art, and a BA (Hons) 2:1 from the University of Lincoln, art has been shortlisted twice for the HIX Award and is currently exhibited at Coutts London. Side projects include turning my original artwork into usable furniture such as bespoke Coffee Tables. View my portfolio at http://www.alexandriafrances.co.uk/design.html or www.behance.net/AlexandriaFrancesLocked Pro Plan feature
Administration tasks include Outlook to maintain in-boxes, running and working reports using Excel, and accounts administration (raising PO’s and goods receipting invoices for suppliers). I was quickly trusted with the responsibility of managing my own projects and recently implemented a plan to design 2 new newsletters for the business area. I led this project from start to finish, including research, design and distribution, following brand guidelines. This resulted in increased employee engagement in the company. Thrived in the fast-paced environment, and was selected to lead the new workload that was introduced to the team. Liaised with the appropriate departments, to adapt and send personalised wedding documentation to customers. Successfully communicated this process back to my team through training. Actively sought transformational change in areas of the documentation such as Wedding Pack redesign which involved collaborating with Creative Designers & Marketing. Designed promotional material such as posters and email advertisements for various Thomas Cook’s Charity Events.
Rigorously critiqued artworks, questioning and criticising every aspect of the visual work presented. Project management skills: effectively communicated as part of a team to organise, curate, and install work for exhibition and private view event deadline. Gallery preparation tasks such as preparing walls, placing vinyl signs, and uninstalling exhibitions. Completed high-quality artwork for a deadline and budget. Designed promotional material and efficiently managed the social media leading up to the exhibition. Independently filmed and edited a video to document the exhibition and published on social media.
Transported and installed work for a deadline, and liaised with curators to solve problems and agree on the best placement for art within gallery space. Provided quality photos and a written statement about work for print and web publications.
Thesis Title: ‘The Duality of Art; A Critique of Sculptural Economy’ My thesis within my Master's developed to critique commercial art and investigates how art can obtain another value other than material value. Artists studied include Damien Hirst, Jeff Koons, Andy Warhol, Jason Rhoades, Richard Long, Michael Landy, Tony Cragg, Constantin Brancusi, Anish Kapoor and Lynda Benglis for their approaches to sculpture and materiality, as well as their position in a critique of the market. The concept of capitalism is studied critically with reference to Karl Marx and Frederic Jameson, and provides a context for my artwork, in how the production of art is influenced by our cultural values. Skills: Research & Analysis, Art Critique, Thesis Writing, Curation, Exhibition Preparation, Teamwork, Communication, Social Media, Sculpture, Painting, Film Making & Editing.
My practices became broader in my first and second year, exploring sculpture and fashion, and developing a strong interest in art writing. My final year dissertation focused on consumerism and the buying and selling of art, critiquing artists Jeff Koons, Damien Hirst and Andy Warhol, on the commercial art industry. I worked with sculpture, digital photography, and video to explore the interdependent relationship between the art market and commodity. Focusing on details within high shine materials, the value that consumerist objects hold, and the art market. Using primarily silver tones to evoke a connection to precious metals, I used materials to shift representation. Work investigated the effect mass production and consumption has had on art through appropriating Jeff Koons’ ‘Balloon Dog’ (1994 – 2000), with focus on its market value in comparison to a commodity.
The first term of the course was broader exploring a range of disciplines including Painting, Sculpture, Textiles and Pattern Design, Print Making, Graphic Design, Digital and Film Photography, Film Making and Editing, Drawing and Life Drawing. The last term I worked towards my Final Major Project, which focused on landscape painting. Inspired by artists John Constable and David Hockney, I created a series of both large and small landscape paintings using acrylic paint and photography. I completed two exhibitions during this course, which I was both a part of, and helped set up and organise.
Fine Art - Grade A Media Studies - Grade A English Language - Grade B I also studied AS Level Graphic Design in my last year and achieved a grade B. I studied AS Level ICT in my first year and achieved a C.