I specialize in designing forward-thinking brands & in strategy for digital products.
For the past 4 years, I helped launch connected products for startups in San Francisco, built new forms of storytelling for brands and worked on international campaigns at Crispin Porter+Bogusky. I always have my eyes on emerging behaviors, cultural trends and new technologies.
I don’t build future scenarios to predict how we will use technology tomorrow – I conceptualize the future to create a more human and emotional relationship with technology today. My experience can be applied to branding projects, tech-product design, strategy and future-prototyping.
Projects
Projects credited in
- International Women’s Day 2021, meet 100 rising stars inspiring changeWe still have a way to go when it comes to improving gender diversity and equality in the creative, tech and digital industries – which is why it is so important for us, as a platform, to use our force for good. We’re thrilled to be releasing our annual list celebrating and shining a spotlight on 100+ rising stars from underrepresented gender identities – as nominated by The Dots community – who are transforming the industry of today and inspiring the generation of tomorrow. The list beams wit212
Work history
Design Strategist
Geneva, SwitzerlandFreelance
Conducted consumer and market research to create key costumer pro les.
Built user journeys, brand platforms and key brand vocabulary
Art direction: graphic design, conducted photoshoots, creation websites Copywriting for brands and their websites.
Design Strategist
- San Francisco, United StatesFull Time
Built brand platforms for connected tech-products such as smart home devices and several health wearables. [Example: www.newdealdesign.com/work/dojo]
Grew New Deal Design’s strategy process into a more visual focused one
which improved the collaboration and communication with industrial design teams.
Organized and conducted various brand immersion workshops with start-up owners to drive innovation inside their company and brand.
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Skills
- Brand Creative Strategy
- Creative Technologist
- Concept Design
- Futures Foresight
- Futures Thinking
- Brand Concept
- Future Trends
- Emerging Technology
- Human-centred Research
- Design Research
Education
Master Of Arts Textile Futures
- London, United Kingdom
Bachelor of Textile Design
- Brussels, Belgium