Projects
- Raglan Castle, WalesInterpretation project for Cadw owned Raglan Castle in Wales. Working as a freelancer for Hotrod Creations, I was the lead 2D designer for interpretation panels and developed the murals which were painted into both of the gatehouses. The main message in the brief was to ensure that the visitor experience is enhanced through imaginative story telling that brought the castle characters to life in a way which would resonate with a modern audience. Working as an integral member of the creative tea
- FIT BEYOND - Personal Trainer IdentityI came up with a new identity for Brain Sullivan and his team at Fit Beyond who train the over 40s. The brand needed to portray the fitness aspect without the less glamorous side of gyms and sweat 'my clients don't sweat they glow' This project is about to move to a second stage to develop an app as well as a bigger marketing campaign.
- The Pie CartThe Pie Cart wanted a logo which was more in keeping alongside other brands at farmers’ markets and in delis. After conversations with my client, he told me how all of his (delicious) pies are the same oval shape. I used this to create a stamp which could be used time and time again on price tags, product labels, and bags. An honest, effective and economic solution.
- Marisa MarquesA logo and stationery range for London based 3D visualiser/ designer. Marisa Marques works with internationally renowned architects, creating artistic impressions of exciting new builds. Her brief to me was to ‘keep it simple’. This was achieved with a muted colour palette and a condensed, architectural typeface, alongside a logo mark using her initials.
- TGA CommsThe brief was to re-brand the company with a logo which epitomised TGA Comms ethos of content, creativity and communication. To visually incorporate the traditional skills of creative writing and research alongside the highly creative thinking when it comes to museum and exhibition development. This was achieved using traditional serifs alongside clean sans serif. Letterforms were abstracted creating another visual level.
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Work history
Graphic Designer
Freelance designer. Predominantly working on start-ups with affordable brand packages that can grow with the company.
Also working as freelance designer within agency environments, frequently collaborating with Hotrod Creations on teams which include industry leading architects, illustrators, and content developers.
Middleweight Graphic Designer
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Middleweight designer at the corporate design agency based in Clerkenwell. Whilst there I worked with in-house teams at Investec Asset Management and CBRE. At HQ I also worked with clients such as DTZ and Mount Anvil.
Work mainly involved designing powerpoint presentations, some print design and building MS Office templates for the companies.
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Skills
- Print Design
- Art Direction
- Design
- Environment
- Illustrator
- Indesign
- Photoshop
- Powerpoint
- Word