Ali Arrowsmith


  • LevelMid Level
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsGraphic Designer - Marketing Manager - Photographer


About me

Ali has over 3 years experience in the retail, fashion and music sectors across a number of roles. He has over 2 years experience with Content Store London an independent men’s boutique. As a creative he ran social media, look-books, photography and assisted management – contributing to turnovers in excess of £1m. As e-commerce manager he was responsible for sales that represented over 40% of this. A self-starter and motivated individual, Ali has made his own way in the industry, learning new skills and creating opportunities, as evidenced by his achievements. He uses his free time to engage in projects such as SLOCAL, adding his skills and energy. Ali is mature, responsible, working well in ateam and often is the one people turn to for help dues to his common-sense approach to problems. Ali is now seeking to further establish himself and settle into roles in the broadly creative space – concepts, design, content and photography.

Locked Pro Plan feature


  • Photography
  • Marketing
  • Social Media
  • 11. Photoshop
  • Content Management
  • Creative Content
  • Content
  • Music Industry
  • Brand Development
  • Branding

Work history


Content Manager


Jan 2016
  • Full Time
  • Partner in an underground creative collective bringing together music, fashion, events, photography and branding. I develop and implement the strategy for social media and effective brand marketing. My daily role is content creation and social media management and account maintenance. This involves creation and distribution of visual content to promote the brand, music, self-produced garments, public events & individual artists within the group. The collective is currently non-profit but has secured financial support and backing for 2-3 day events in London, Brussels, Berlin, Zurich, Dubai, Paris & Amsterdam. Previous & upcoming collaborators include Sole DXB, Crepe City, Sang Bleu Zurich & Balamii Radio. In addition, I contribute as a documentary photographer, working with 35mm film, exhibiting at events in Zurich and London.



Wordplay Magazine

Sep 2014
  • Freelance
  • Contributing regular release reviews and artist profiles as online content as well as contributing content to the physical magazine.


Head of E-commerce

Content Store LTD

Feb 2015 - Mar 2017
  • London, United Kingdom
  • Full Time
  • Content Store London is a men’s boutique and brand with stores in Lamb’s Conduit St and Exmouth Market, London; and a growing online sales outlet. Since joining I have worked closely with the founder, a well-known fashion entrepreneur, and also current owner - in 2015 we increased turnover by 56%. I engage with brands and suppliers, as well as staffing fashion events. As Assistant Manager I supervise daily running of the store and lead a team of 4 staff members, as well as working the shop floor from time to time so as to engage with customers and staff. In addition I have a major role in weekly trading, e-commerce & social media strategies, reporting directly to the Owner. I have increased Instagram following from 14,000 to 21,000; perform Product, Lookbook, Website & Mailer Photography; and content creation for social & web platforms. I am competent in using Google Analytics & Mail Chimp analysis and manipulation.


Sales Person

Number Six London

Aug 2014 - Jan 2015
  • London, United Kingdom
  • Full Time
  • Weekend sales assistant in a leading menswear store off Brick Lane. I also occasionally help with brand events in the store.


Brand Assistant

Viper Magazine

Apr 2014 - May 2015
  • London, United Kingdom
  • Freelance
  • Freelance role supporting founder. Sourcing advertising opportunities for print magazine, copy editing & writing – including feature writing for both print & online, website maintenance, market research and blogging.


Social Media Marketing Manager

Engage LDN

Feb 2014 - Jan 2015
  • London, United Kingdom
  • Full Time
  • Working directly to owner and clients. Handled day to day accounts for PONY, Staple Pigeon, Silver Spoon Attire, Rockers NYC, Bitmore UK, Binatone, The Gate Restaurants & Leo Newman Estate Agents. PR / Marketing both online & physical. Gifting / Seeding. Market research. Events.


Work Experience

Choice FM

Apr 2013 - Apr 2013
  • London, United Kingdom
  • Internship
  • Spent a week working behind the scenes on the Choice FM breakfast show carrying out tasks ranging from media research to audio editing to day to day admin tasks.


Work Experience

Global Radio

Sep 2012 - Sep 2012
  • London, United Kingdom
  • Internship
  • Spent a week working between Capital, Heart, Choice and XFM in production, social media, online promotion, show recording and show preparation as well as sitting in on live broadcasts.



MRgruff Music

May 2011 - Jun 2014
  • London, United Kingdom
  • Full Time
  • Co-founded with friends a brand to promote music, fashion and arts. Self-starting we built the brand presence and held several events. My role included comment, editorial, interviewing and reporting. We wound the brand up as the founders naturally moved in new directions after college, university etc.




Solent University

Sep 2011 - May 2012
  • Southampton, United Kingdom
  • Awarded Under Graduate Level Institutional Credit after one year.


A Levels

Greshams School

Sep 2004 - Jun 2011