Ali Hanan

Founder

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  • LocationUnited Kingdom

Projects I've been tagged in

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  • Creative Equals
  • Gender inequalities, diversity, women, Recruitment, Advertising, Creative

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Do you really want to delete project Creative Equals unveils 'returnship' programme for creative women ?

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  • Creative Equals
  • Gender inequalities, Diversity, Creative, leadership, Advertising

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Do you really want to delete project Creative Social and Creative Equals look to 'redress the balance in the creative department' with initiative for female CDs?

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  • Creative Equals
  • diversity, Gender inequalities, Creative, leadership, Advertising

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Do you really want to delete project Diversity initiative Creative Equals provides two free places on IPA Foundation Certificate course?

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  • Creative Equals
  • Diversity, Gender inequalities, Creative, Women, Advertising, leadership

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Do you really want to delete project Saying isn’t doing: Meet the individuals walking the talk on diversity?

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Do you really want to delete project BIMA and Creative Equals Launch UK’s first creative Shadow Jury?

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  • Creative Equals
  • Cannes, Advertising, Gender inequalities, Diversity, women, Creative

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  • Creative Equals
  • Inspiration, Creative, Cannes, creative, Diversity, Gender inequalities, Advertising

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  • Creative Equals
  • Diversity, Gender inequalities, Recruitment, Young people, Women, trends, Creative

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Do you really want to delete project A view A view from Ali Hanan: Diversity: brands are demanding agencies change. So what now? ?

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  • Creative Equals
  • Gender inequalities, Diversity, Creative, Recruitment, Women, Advertising

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Do you really want to delete project A view from Ali Hannan: Your unconscious bias is showing, Kevin Roberts ?

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  • Creative Equals
  • Gender inequalities, Diversity, Creative, Recruitment, Advertising

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Do you really want to delete project Does recruitment fail female creatives? Adland recruiters share how they hire diverse talent?

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  • Creative Equals
  • Gender inequalities, Creative, award, Diversity, Advertising, Recruitment

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Do you really want to delete project Why The Drum Dream Awards will be celebrating The Creative Woman of the Year?

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  • Creative Equals
  • Gender inequalities, Diversity, Advertising, Recruitment, Creative

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Do you really want to delete project Does recruitment fail female creatives? Adland recruiters share how they hire diverse talent?

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About me

 

Currently, I am founder of Creative Equals, an initiative to create more pathways to success for female creatives in adland's creative departments. Just 24% of advertising's creative agencies are female; and at a leadership level, just 14% of CDs are female. Join us at creativeequals.org or @creativeEqual on Linkedin and Twitter. When it comes to my day job, the fact is more than 92% adults in the US and the UK wouldn’t care if all brands disappeared off the face of the planet tomorrow (Havas Media research). I believe creative work needs to give brands a real purpose in people's lives. That’s the vision I follow after 15 years, where I have been privileged enough to work for some of the world’s top brands (Guinness, Philips, British Airways, Dulux) at some of London’s leading agencies (R/GA, OgilvyOne, Karmarama, Rapp).

Skills

 

  • Advertising
  • Marketing PR
  • Art Direction
  • Brand Management
  • Design
  • Marketing Strategy
  • Creative Direction
  • Communications

Work history

Currently

Jan 2015

Currently

Freelance Creative Director

Blippar

Jul 2015

2015

Freelance Creative Director

The Marketing Store, Europe

Feb 2015 - Aug 2015
  • Managing six creative teams and all creative briefs across TMS's key accounts, including Carlsberg, San Miguel, Alpen, Weetabix, Adidas and McDonald's. Working with and leading intra-agency teams, running pitches (five in one week, and three in one day, truly!); spotting creative opportunities (like our flying car drive-thru stunt) and producing reactive and planned content for social channels. Our work for Carlsberg won gold at the Masters of Marketing Awards.

2015

Content Strategist, Senior Copywriter and Trainer

Tbwa\?paling Walters

Jan 2015 - Feb 2015
  • Wrote the content strategy for the Royal Free Hospital's site redesign; worked closely with UX/design to breathe digital life into the the brand. While there, I provided copy training for the team of medical copywriters.

2014

Freelance Associate Creative Director

R/GA

Mar 2014 - Aug 2014
  • Won a pitch for Nestea (iced tea) and some lovely work; concepts for Baileys; and another top secret pitch.

2013

Digital Creative Director

RAPP London

Jun 2011 - Sep 2013

2011

Digital Creative Lead

Karmarama

Sep 2009 - Jun 2011

Education

1995

English Drama Economics

University of Otago

Jan 1992 - Mar 1995

    Awards

    2015

    WINNER! The Masters of Marketing Awards: content marketing for Carlsberg

    • The Masters of Marketing Awards 2015 Masters of Marketing, Content Winner Masters of Marketing, Multichannel Winner