About me

Alice combines her award winning talents in the fields of creative production, social media, and comedy to implement social media campaigns that are both unique, on brand and hilarious (when they're supposed to be.) She works from scratch, covering all elements from creative ideas, to creation, shooting, directing and analysis. In 2017, Alice was awarded ‘post of the year’ at the NZ Social Media Awards. Alice is also a stand up comedian. She's sold out many seasons of her own comedy tours, worked and toured internationally with performers such as Alan Carr, Ed Bryn, and ‘Anchorman’s’ David Koechner. In 2016 she was nominated for the prestigious Billy T award for her comedy. Alice is currently a creative at Byte London. Working with brands such as Nike, Spotify, Hulu, and much more.

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Work history

CreativeBYTE/DEPT®
Jan 2018London, United KingdomFull Time
Creative Scientist Company NameByte London Dates EmployedJan 2018 – Present Employment Duration1 yr 1 mo Creative Director Script writer copy writer Humour specialist Social media platform specialist Brands including: Nike, Spotify,ASOS, Hulu, Pret A Manger, Just Eat, Neutrogena
Digital Content ExecutiveXero
Jan 2016Auckland, New ZealandFull Time
https://www.youtube.com/user/XeroOnlineAccounting/featured https://www.xero.com/us/podcasts Invited by Xero’s CEO to turnaround a lacklustre product: brought podcast inhouse, rebranded and relaunched to increase downloads by >100% to 90,000/month. Run the day-to-day operation of the agreed number of YouTube channels; proactively use YouTube optimisation and curation tools to create compelling brand experiences. Full responsibility for content and output including themes, guests & creative direction copywriting all website blog posts, press releases, client pitches, youtube copy and social copy. Research, approach and interview guests, liaising with host, 3rd party PR and legal & in-house digital team. Direct, co-host & manage podcast recording including studio set-up and audio management, digital editing of finished product and re-writing for standalone web & social media postings. Follow brand guidelines, audience and ethics to generate appropriate yet engaging content for an international audience. Analyse & report on podcast & related social media performance. Work with marketing on social activation plans for key tentpole activations and campaigns. Work with the Platform Editor on strategy to maximise performance. Liaise with the Editorial team on a regular basis. Liaise with the Marketing team on a regular basis to report on performance. Liaise with International teams where necessary

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Skills

• Paid Social
• Social Advertising
• Video Editing
• Ad Copywriting
• Creative Copywriting
• Audio Engineering
• Adobe Photoshop
• Directing
• Script Writer
• Comedy

Education

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BAVictoria University of Wellington
Jan 2008 - Jan 2013New Zealand
Bachelor of Arts/Communications: Media/Film/Theatre (Script)

Awards

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Social Media Awards NZ/AUNew Zealand
Social Media 'Post Of The Year' http://www.huffingtonpost.co.uk/entry/alice-brine-victim-blaming_uk_579b5635e4b0459aae5d607f