Alice Cappo

Alice Cappo

UX LeadLondon, United Kingdom
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Connections
Lara Mendonca
Patrick Chan
Mariana Peluffo
Alice Cappo

Alice Cappo

UX LeadLondon, United Kingdom
Projects
  • Mazda - Simply, know me
    Mazda - Simply, know meWe were working with Mazda for a while when this project came across, we had massive amount of data on the current platform across 26 countries, but we needed to look at the whole experience with new eyes. Our challenge was to design the ultimate customer experience of looking for and buying a car. Not a specific Mazda, but any car. When does the sense of ownership starts? When does fidelity comes in? How can we merge the online and offline research, with the final purchase needed to be always i
Projects credited in
  • Hotel Insights
    Hotel InsightsGiving SMB hoteliers the tools to compete in the global travel market with the power of Google's data, resources and expertise. Google was seeking new opportunities to help businesses in the travel market, but needed to identify where the biggest challenges were and where they could make a meaningful impact. After a thorough analysis of industry trends, interviews with stakeholders across the globe and a deep dive into the sector, we discovered a problem that Google was uniquely positioned to
  • Google Market Finder
    Google Market FinderHelping businesses break into the global market. With traditional trade barriers being disrupted by advancements in e-commerce, Google’s multi award-winning Market Finder platform provides a free and in depth tool to help businesses easily identify new customers, plan for success, and grow their export sales around the world. Market Finder has quickly become one of Google’s largest, most collaborative and most effective products to date, helping hundreds of thousands to strategise their reach t
  • Google Grow My Store
    Google Grow My StoreHelp businesses grow with an insightful new product. Today’s customer is more demanding than ever. With digital retail competition mounting, thousands of businesses miss out on sales because their stores don’t meet high customer expectations. Building off of the success of the initial launch, we’ve evolved Grow My Store into an intuitive product that outlines tailored insights and shows businesses how they stack up against competitors. Every product update is driven by user feedback and strate
  • The Future is ND
    The Future is NDA neurodiverse network for the creative and tech industries which is united by a common goal - to champion and empower neurodiversity in the creative and tech industries. All our work aims to empower NDs with the inspiration, insights, and tools they need to turn up as themselves and thrive. Activities include regular speaking events, educational workshops and talks, and advocacy work within organisations.
  • So Naughty So Nice
    So Naughty So NiceCharacters for a Christmas themes Spotify experience where you can get to know what level of naughtiness your music listening habits are. http://xmas.phantom.land Created at Phantom
  • Meet Twill
    Meet TwillCHALLENGE Launched in 2017, Twill is a new startup in the freight forwarding industry. To shake up one of the world’s oldest industries, Twill is looking to redefine the customer experience within shipping. We were asked to create a new landing page to reflect this vision, and bring the content and copy in line with what Twill stands for: simplicity, and a new way of shipping. SOLUTION A new Twill landing page for both desktop and mobile with a new message to customers: this is a more you wa
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Work history
    PHANTOM logo
    PHANTOM logo
    UX LeadPHANTOM
    London, United KingdomFull Time
    Currently leading the UX team across projects and products for Google, Financial Times, Sony Music, NBC Universal, Cadent, Zendesk and more.
    e
    e
    Senior Interaction Designerekino
     - London, United KingdomFull Time
    I am leading the Interaction Design stream of the company, working on big build as much as new interactions on latest technology like chatbots and voice activated devices. At ekino (previously FullSix) I'm working on finance services, B2B transportation and distribution, UK based supermarkets, alcohol brands and real estate.
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Skills
  • Digital Design
  • UI Design
  • UX Design
  • Interaction Design
  • Sketch
  • Invision
  • Prototyping
  • Product Design
  • Zeplin
  • User Experience
Education
    P
    P
    BAPolitecnico di Milano
     - Milan, Italy