Alice Franklin

Alice Franklin

Marketing | PR | Copywriting | Project ManagementLondon, United Kingdom
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Alice Franklin

Alice Franklin

Marketing | PR | Copywriting | Project ManagementLondon, United Kingdom
About me
With 4 years experience in copywriting, marketing, social media and PR, my skills and passion lies between idea generation and creative strategy. Working well alone and collaboratively, I am able to prioritise and manage multiple tasks, bringing positive enthusiasm and a proactive approach.
Projects
  • Studio B - Production
    Studio B - ProductionWhilst at Studio B I worked closely with freelance illustrators, signwriters and designers across several client projects such as wall art installations, printed collateral, social media schedules and posts. I managed the production of these projects simultaneously scheduling studio workload to ensure all work came together on time and budget.   Responsibilities would include: • Briefings & client meetings • Account, project & time management • Copywriting • Print and production Design – Studio
  • Screen Prints
    Screen PrintsMarketing idea for Howkapow to stay connected with their customers outside of their online outlets (shop, blog, Instagram, Pinterest and Facebook).  Screen Prints allows the opportunity for Howkapow to collaborate with their endless list of artists to create a free desktop background for their customers’ phone, laptop or tablet.Here is November’s, a collaboration with Naomi Wilkinson, a favourite Bristol illustrator of Howakpow’s.  Deciding to make more of a point of the first day of the month, we started an artist series asking a designer or illustrator linked to Howkapow to create a bespoke image for Howkapow customers to launch each month off with a bang. The image is the right format to use on your phone, laptop or desktop computer and is free to download. Responsibilities • Concept & Marketing Production – Howkapow
  • The Stable - Neon Floral
    The Stable - Neon FloralCopy for The Stable in Exeter. A neon light positioned as a shareable installation for customers’ personal social media. Got you in’cider my head links to The Stable’s brand message of over 80 varieties of cider available in every bar. Responsibilities • Copywriting • Project Management Graphic design & production – Studio B
  • The B-Sides
    The B-SidesIf you follow the stairs up by the tills in Papersmiths (Clifton Village, Bristol), you’d be surprised to step foot in the middle of a bustling design studio, Studio B. Customers are often surprised to learn about Papersmiths adventures in design, and vice versa, clients hiring Studio B don’t often know of their history with stationery. There are two sides to every story, and knowing of a few other Bristolians with a B-Side to their mixtape, the publication rolled into practice exposing Studio B, and a few others along the way. Responsibilities • Project Manager • Managing Editor • Copywriter Production – Studio B
  • Copywriter
    Copywriter
  • Love Saves The Day - Barber Shop Quartet
    Love Saves The Day - Barber Shop QuartetA competition to win tickets to Love Saves The Day. Guess which artists and songs the Barber Shop Quartet are singing to win tickets to Love Saves The Day!
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Work history
    Project Manager
     - Bristol, United KingdomFull Time
    Hired to manage a creative team of 5, I worked closely with the creative director to prioritise studio workload, manage production and deliver all projects on time and on budget. I held responsibility for the marketing strategy and schedule, promoting Studio B through their social outlets and website, attracting new business. I produced original and engaging written content, whilst also managing the production of Studio B’s first physical, promotional publication. I handled all briefs as the client’s first point of contact, aligning project aims with the agreed terms of contract.
    PR Officer
     - London, United KingdomFreelance
    Fulfilling marketing, social and PR duties, I created and implemented a new creative strategy across T&G UK’s social channels. I liaised with senior management and all UK salons (265) to align marketing objectives with press coverage. I recorded current trends and presented case studies for new social tools and campaign ideas. I worked across T&G UK events from collection to product launches, composing press releases, conducting interviews, inviting influencers and managing global press requests.
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Skills
  • Advertising
  • Events
  • Marketing PR
  • Art Direction
  • Copywriting
  • Brand Management
  • Design
  • Event Management
  • Project Management and Budget Allocation
  • Multitasking and Researching
  • Microsoft Excel Word Publisher Powerpoint
  • Upholstery
  • Relationship Builder
  • Producer Short Film
  • Adobe Indesign/illustrator/photoshop
Education
    Creative: Advertising
     - 
    Art and Design
     - 
    2 year Art and Design BTEC focusing on Advertising and Design.