About me
I'm an experienced journalist and editor working for international digital publications.
I specialise in trending and social stories, lifestyle, food, culture and the arts. I also manage and create social media strategy and posts.
Get in touch - email alice@alicejohnston.co.uk.
Work history
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Freelance journalistFor myself
London, United KingdomFreelance
I write features, news and essays for international digital publications with a focus on lifestyle, food and culture.
I've written for Thrillist, CNN, Insider, Bustle, Euronews, Culture Trip, the Daily Mail and metro.co.uk.
I also run PR campaigns for artist and influencer Sarah Bahbah (945k followers) leading up to and during her exhibitions and photo releases.
I have secured her extensive coverage in publications including Teen Vogue, Glamour and Wonderland.
Food editorCulture Trip
London, United KingdomFull Time
Key responsibilities
Research, pitch and write a variety of engaging stories from reactive news pieces to long-form features, with a concentration on thoughtful storytelling and interviews with high-profile figures, including writing viral travel and news content for social channels
Co-managing output for Instagram, Facebook and Pinterest, utilising data from channels to gain editorial insights
Collaborate with the data, editorial, video, social and commercial teams to craft killer content that captivates and engages our readers, producing and appearing in videos
Devise and optimise article headlines for all of editorial, with a focus on social performance and growing our audience
Forge relationships with global influencers, creating collaboration opportunities
Selected achievements
Promoted to food editor after just five months with the company
Established myself as a unique voice on the site specialising in culinary culture, food and drink trends and social issues surrounding nutrition and wellness
Generated 15 million page views to the site within one year
Co-founded Hungerlust, a company-wide series about food around the world
Successfully helped to develop and launch an intelligent social tone of voice following a company rebrand
Skills
- Journalism
- Article Writing
- Sub-editing
- Editing
- Social Media
- Interviewing
- Copywriting
- Content Strategy
- Social Content
- Food Editorial