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Ensuring customers can buy the whole outfit they see in the image shot on the website. Increasing basket value. Increasing customer satisfaction. A fast paced and high pressures role. It focuses on managing all the samples from the buying teams to stylists, so the best possible products, newness, trend appropriate, and brand appropriate, are available for use during the many thousands of shoots each week. Making sure the stylists have the best possible products to shoot with across 800 brands. Uploading outfit images to each page prior to being made live on the website. Matching the outfits chosen by the stylists so is available by click through for customers to buy. Creative. Versatile. Styling. Trend aware. Visual Merchandising. Online. Retail.
This online designer showroom has been converted to a pop up store, courtesy of the Sunday Times Style Magazine. Holding the hotlist brands which feature in the weekly supplement- now a bricks and mortar site for customers to actually see their favourite designers other creations. They are involved in the organisation of new and current stock in the show room, handling brands such as Marc Jacobs. Contributing to general sales assistant requirements in store, but I also helped managethe online activities and orders which took place in store, many of which were international where the fan base is widespread.
This Australian menswear label has multiple stores and offered me the grounds to develop extensive skills in high end customer service and thorough product knowledge. As a fast growing company with broad and impressive National distribution, my training and development went beyond the retail floor. I learnt much about retail processes and supply chains as I helped backstage in the studio. In charge of stock levels between the stores, I was aware of the merchandise levels and styles, along with analyzing any consumer trends across locations and varying seasons. From the store, to back at the studio, head office to the suppliers; communication is key on all levels. It was a requirement to participate in regular meetings regarding the products and up- coming trends, highlighting my ability to work as part of a successful team
Assistant to the head dresser and stylists on two of the main high street shows vastly improved my knowledge and understanding of such fashion events. Working long hours, relying on instinct and initiative I was a dependable and valuable team member for these shows. Creating outfits and spec sheets for every model on each of our nominated shows required focus to ensure no mistakes were made in preparation of the actual shows. Assisting two very talented Melbourne stylists Marc Wasiak, and Connel Chaing, I was able to demonstrate my excellent interpersonal and professional skills. Working with different people, from models, make up artists, to security and the event management meant for a huge team effort to ensure the show ran smoothly. I thoroughly enjoyed my time with L’Oreal during Fashion week, and have gained further freelance work as a fashion assistant reflecting my hard and dedicated work.
Studying and exercising a range of topics including; the market context in detail, current and forth coming trends, along with gaining an appreciation of garment technology functions required for building a fashion range.