About me

I have a marketing graphic design background, meaning I have a strong focus on the best way to reach an audience and get results, whether that involves print, digital, photography, illustration or branding.

PostsProjectsExperienceTeam

• An article about staying creative (and productive) when working from home
• How do you polietly say 'that job is an insult to my skills'?
• As a freelancer, how do you handle rejection from clients (like inexplicably not returning emails)?

Projects

• 1

  Illustration (various)
• Ancora KidsRebranding for a childcare centre with an innovative philosophy
• EOS FootwearTHE PROBLEM: The EOS brand had always been founded on craftsmanship and quality, and they had relied on their factory being in a traditional Portuguese leather-working town as proof of this. They wanted to be able to diversify their production locations without compromising the brand values. THE SOLUTION: A campaign based on the handcrafted nature of EOS shoes. Regardless of where they’re made, every shoe tells a story about the care and craftsmanship of its maker. This campaign could suppor

Work history

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Graphic DesignerPenguin Random House
Mar 2015 - Nov 2015Melbourne, AustraliaFull Time
In this contract position in the marketing department of Australia's biggest publisher, I had opportunities to work in-house on campaigns of all sizes. I worked in a close-knit team where everyone contributed, but also had responsibility for projects from start to finish. Digital projects that required design and implementation include display ads (in HTML5), websites (in Squarespace) and a variety of social media assets. I took print projects from concept to finished art, some mediums include magazine and newspaper advertisements, posters, POS, outdoor ads, banners, and merchandise. I was also responsible for photographing books and authors in situ and in a studio environment and the accompanying retouching.
Graphic DesignerOgilvy
Sep 2011 - Feb 2015Melbourne, AustraliaFull Time
Being a part of this large advertising agency has given me the opportunity to work with large clients across a range of industries including Myer, Carlton Football Club, Melbourne Convention and Exhibition Centre, Arts Centre Melbourne, BMW Australia and MINI Australia. My role includes working in a team with other designers, art directors and copywriters to produce whatever is required. In my role I have produced logos, branding, press advertising, website designs, packaging, brochures, direct mail pieces, illustrations, social media assets, infographics, photography retouching and photoshoot direction. I have taken projects from concept to production including presenting to the client.

Skills

• Branding
• Print Design
• Logo Design
• Vector Illustration
• Advertising