About me

An experienced strategist passionate about the role of content, design and digital in brands.

QuestionsProjectsExperienceTeam

Projects credited in

• 48

  AllBrightAs Design Director at AllBright I helped pivot the business to digital first. I oversaw the direction of a highly-rated members' app in a 5-week turnaround, that led to a 900% membership increase in the first month. Simultaneously I implemented a new creative strategy and design refresh, making sure that the brand develops with the pace of the digital transformation. This resulted in boosting brand recognition and user loyalty over a staged 6-month rollout period. I led the design team as well
• 4

  The Beautiful Truth EditorialWe explore purpose

Skills

• Branded Content
• Editorial Commissioning
• Brand Creative Strategy
• Copywriting
• Content Strategy
• Creative Direction
• Concept and Ideation
• Client Management
• Production
• Advertising