Alice Lucchin

Senior User Experience Designer

Locked Pro Plan feature

About me

I am a user experience designer who loves to design solutions to deliver engaging experiences to people and make their life fun and easier. Apart from UX design I am also interested in data visualisation and its social implications. In my past work experiences I designed for a wide range of industries (from banking and financial to utilities and service companies). Currently I am focusing on (luxury) e-commerce field. I am very careful and precise in my work, with an acute eye for details, and reliable in achieving results. I learn fast and I can adapt to different situations, working either alone or in a team (also as a leader). Thanks to 9 years of experience in UX design, I gained both theoretical and practical knowledge in several design fields which I use to analyse problems, try to find patterns and devise the best solutions taking into account the constrains, the target and the context.


  • Wirefaming
  • User Experience
  • User Research
  • A/B Testing
  • Functional Specifications
  • UX Design
  • Interaction Design
  • Prototyping
  • User Testing
  • Requirement Gathering

People I’ve worked with

Companies I’ve worked with

  • N

    NABA Milano

    • A

      Assist Digital

      • F


        Work history


        Senior UX Specialist

        YNAP Group

        May 2015
        • Milan, Italy
        • Full Time
        • Working in “Online Flagship Stores" division that deals with all e-commerce websites powered by YNAP, I manage the user experience design of some luxury fashion brands such as and, with focus on purchase funnel and customer journey. In addition to design activities (sketching, wireframes, user flows, prototyping and technical specifications) I plan and carry out CRO and Personalisation project and I am the team product owner of User Research activities. Some of my tasks are: • analysis (analytics analysis, heuristic evaluations, customer journey mapping, user behaviour analysis, competitors benchmarking) • A/B testing and targeting (personalisation) • user research, user testing and workshops with users and stakeholders (on co-design and requirements gathering). I usually share my planning and deliverables to clients and interview them to collect their requirements. Since in YNAP we tend to work in project teams, every day I interact with commercial stakeholders, tech teams, art directors, copy writers, digital marketing teams (SEO, Analytics, Web Adv). Clients: Armani, Chloé, Dunhill, Lanvin


        User Experience Architect


        Apr 2013 - Apr 2015
        • Milan, Italy
        • Full Time
        • During my experience at FullSix I dealt with activities related to UX research and analysis such as heuristic evaluations, stakeholder interviews, personas and scenarios; interaction design such as IA, wireframes, functional specifications and prototyping especially about intranet projects or dashboard for financial institutions. My UX colleague and me worked together to develop the company user experience methodology and present it to clients. I were used to present deliverables to clients and to deal with pm, developers, graphic designer and stakeholders. I led a small design team during my consultancy experience in Banca Mediolanum. Clients: Banca Mediolanum, Credito Valtellinese, Banca Generali, Terna, Certiquality, Global Blue, Telethon, Alfa Romeo


        Visiting Professor of Interaction Design

        NABA Milano

        Oct 2010 - Oct 2010
        • Italy
        • Freelance
        • I taught Interaction Design at BA (laurea triennale) Program in Design (Faculty of Design). My course was a two-weeks workshop on IxD methodology and on design of apps for touch mobile devices.


        User Experience Consultant

        Assist Digital

        Jul 2009 - Mar 2013
        • Milan, Italy
        • Full Time
        • The main activities I worked on in Assist were consulting in interaction design, UX and UI design: concept development, flowcharts, wireframing, functional specifications, prototyping, scenarios, personas, user testing. Most of the projects I dealt with were intranet and enterprise social network projects for banking companies, mobile apps and service design (which I liked the most). I worked both on my own and in a team and during the last months I have been the team leader of one of the UX design team. Clients: UniCredit, Banca Mediolanum, Hera, GDF SUEZ Energie, Indesit



        MA Visual and Multimedia Communication (Interaction Design)

        Università IUAV

        Jan 2007 - Apr 2009
        • Venice, Italy
        • My master thesis was a research (and webapp design) into the interactive and social visualisation of information. Interaction Design Theory and Methodology, Conceptual Thinking, Mobile Applications Design, Photography and Video-making, Physical Computing, Product Design and Graphics History, Typography, Visual Perception, Sociology and Cognitive Psychology


        BA Industrial Design

        Università IUAV

        Oct 2003 - Nov 2006
        • Venice, Italy
        • Product Design, Graphic Design, Typography, Web Design, 3D Modeling and Rendering, Ergonomics, Semiotics, Sociology, Photography



        Intranet Design Annual

        Nielsen Norman Group

        • Winning project: UniCredit Intranet «La nostra nuova Intranet risponde alla necessità di comunicare con tutti i dipendenti con strumenti evoluti in linea con il Web e di semplificare l’uso degli strumenti digitali interni. Una multinazionale “glocalizzata” come UniCredit, presente con attività bancarie in 17 paesi con 8.600 sportelli bancari, operante in circa 50 mercati, con quasi 149.000 dipendenti, frutto di una serie di integrazioni tra realtà culturali e organizzative molto differenti, ha bisogno di una piattaforma a supporto della comunicazione che consenta il raggiungimento di tutti i colleghi, con messaggi univoci, che facciano percepire a tutti il senso di appartenenza ad un’unica organizzazione. L’idea della nostra Group Intranet è nata da questo, e ora possiamo dire di offrire ai nostri colleghi una singola piattaforma digitale con un’esperienza utente omogenea e ai nostri comunicatori la possibilità di adottare una strategia di comunicazione interna efficace e coerente.» – by Patrizio Regis (Head of Group Internal Communications UniCredit) []


        Enterprise 2.0 Innovation Award

        Osservatorio Enterprise 2.0

        • Winning project: UniCredit Enterprise Social Network «OneNet is UniCredit internal social networking platform, which was launched in 2009 (UniCredit is one of Europe’s largest financial groups, employs 158,000 people in 22 countries from Italy to Kazakhstan). As part of an effort to create one single intranet that would be available in different languages to employees throughout the Group, the search was on for a tool that would help them share knowledge while giving management the opportunity to drive that change, get to know their staff and support business activities. OneNet is people-centred and was created with the needs of staff in mind. It can help to reduce the effort necessary to coordinate the information flow within the company and can simplify our colleagues’ day-to-day work. The network also gives employees the opportunity to become more visible and draw attention to their skills and expertise. This tool is enabling UniCredit to address a wide array of strategic issues ranging from building a common culture to detecting local value to supporting day-to-day work processes.» – excerpt from "OneNet: UniCredit’s Journey through Internal Social Networking" by Silvia Cambié []